Automotive Brand Loyalty Rates Show Mixed Results, according to S&P Global Mobility
Industry brand loyalty rates declined slightly in the first half of 2025 following last year's rebound, according to a new S&P Global Mobility analysis of new vehicle registration data through June. https://mma.prnewswire.com/media/2759582/Industry_Make_Loyalty_Trend_YTD_Through_June.jpg The industry's brand loyalty rate through June stood at 51.1%, down 1.4 percentage points (PPs) from the same period in 2024. The decrease […]