Aquila Partners with Samba TV to Advance Streaming Video Measurement for First-of-its-Kind Cross-media Platform
SAN FRANCISCO, Oct. 21, 2025 (GLOBE NEWSWIRE) — Samba TV, the global leader in AI-driven media intelligence, today announced a partnership with Aquila, a subsidiary of the Association of National Advertisers (ANA), to advance streaming video measurement within Aquila's cross-media platform initiative. This partnership is a pivotal step toward building the industry's first advertiser-owned, independent […]