Programmatic Ad Seller Misrepresentation in Mobile Apps Q1 2025: Pixalate Estimates 35% of Global Open Programmatic Mobile App Ad Impressions Sold by Unauthorized Sellers
Programmatic Ad Seller Misrepresentation in Mobile Apps Q1 2025: Pixalate Estimates 35% of Global Open Programmatic Mobile App Ad Impressions Sold by Unauthorized Sellers According to Pixalate's latest Supply Path Optimization (SPO) research using SupplyChain Object (SCO) data, an estimated $3.15 billion in global CTV open programmatic ad spend is routed through unauthorized sellers; 9% […]