LEE KUM KEE CELEBRATES ASIAN CUISINE AND CULTURE IN GLOBAL “FLAVORS THAT BIND” CAMPAIGN
Beloved brand unveils new global brand positioning at Lunar New Year, highlighting the universal power of togetherness, tradition, and shared culinary experiences Iconic Asian culinary brand Lee Kum Kee today introduced its new brand positioning – “Enabling Superior Experiences through Asian Cuisine” – and launched its first global brand campaign. The centerpiece of the FLAVORS […]