Lifesight Unveils UMM 3.0: A Unified Measurement Operating System for True Omnichannel Attribution
NEW YORK, Jan. 12, 2026 (GLOBE NEWSWIRE) — Lifesight, a leader in unified marketing measurement, today announced the launch of UMM 3.0, the next generation of its Unified Marketing Measurement platform, now released as a Unified Measurement Operating System (UMOS). The release introduces breakthrough causal footfall attribution, enabling omnichannel retailers to confidently measure how digital […]