Programmatic Ad Seller Misrepresentation on Web Q1 2025: Pixalate Estimates 13% of Global Open Programmatic Web Ad Impressions Sold by Unauthorized Sellers
Programmatic Ad Seller Misrepresentation on Web Q1 2025: Pixalate Estimates 13% of Global Open Programmatic Web Ad Impressions Sold by Unauthorized Sellers According to Pixalate's latest Supply Path Optimization (SPO) research using SupplyChain Object (SCO) data, an estimated $880 million in global web open programmatic ad spend is routed through unauthorized sellers; unauthorized direct seller […]