Parks and WNP stores are open across the West: A big message from a small mammal
I didn't set out to work in marketing. I set out to eat. https://mma.prnewswire.com/media/2841271/Western_National_Parks_ANIMALS.jpg Yet here I am: Pika Pip Squeak, Western National Parks' Micro-Marketing Manager, freshly installed in the world of brand strategy, key messaging and the mysterious phrase “content calendar.” For years, my professional focus was simple: harvest as much alpine vegetation as […]