S.Pellegrino Announces Long-term Partnership with Ferrari to Inspire Consumers to Bring Their Best
The strategic alliance aims to elevate S.Pellegrino's premium lifestyle positioning, expand engagement with younger audiences and enhance its global brand offering. S.Pellegrino, the iconic sparkling mineral water brand, today announces a long-term global partnership with Ferrari, underscoring a joint interest in promoting their common values: Italian heritage and culture, craft, and the drive to excellence. […]