Rainbow PUSH Launches Automotive Brand Equity Index: A New Roadmap for Market Insight and Growth
The Rainbow PUSH Global Automotive Project, an initiative of the Citizenship Education Fund, today announced the launch of the Automotive Brand Equity Index, a next-generation business intelligence platform designed to provide automakers with a clearer view of brand performance, consumer behavior, and emerging market opportunities. Replacing the long-standing Automotive Diversity Scorecard, the Automotive Brand Equity […]