New Cadent Study Finds TV Ads Rival Doctors in Driving Awareness of New Medications Across Key Demographics
More than half of Americans find new medications through CTV and linear ads, according to recent data in pharmaceutical advertising Cadent, the predictive advertising company, today announced findings from its new study, CadentPharma Advertising Trends, fielded with The Harris Poll. The findings revealed that while doctors and healthcare providers remain the primary source for respondents […]