Pixalate Releases Q3 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV: Web IVT Rate 21%; Mobile App IVT Rate 33%; CTV IVT Rate 19%
Pixalate Releases Q3 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV: Web IVT Rate 21%; Mobile App IVT Rate 33%; CTV IVT Rate 19% According to Pixalate's research into invalid traffic (IVT), including ad fraud, in programmatic advertising across the United States (U.S.), Canada, the United Kingdom (UK), […]