Flywheel Digital Unveils Return on Consumer Dashboard, Redefining How Brands Measure Long-Term Retail Media Impact on Amazon
Flywheel Digital, a leader in commerce media and technology solutions and part of Omnicom (NYSE: OMC), today announced the launch of its Return on Consumer (ROC) Dashboard, a new analytics product, that leverages Amazon's unique shopping, streaming, and browsing signals, to help brands measure, benchmark and forecast the long-term value of their customers on Amazon. […]