Winterberry Group Research Unveils How Marketers Can Improve the Effectiveness Of $1.12 Trillion of Global Media Spend
NEW YORK, June 04, 2025 (GLOBE NEWSWIRE) — Creative, labeled as “non-working” media, is responsible for driving 40-70% of an advertising campaign's performance, yet it has been deprioritized and undervalued. Global advertising spend is projected to reach $1.12 trillion by 2026, so investment in creative and content is expected to surpass $140 billion. Winterberry Group, […]