“The New Rules of Influence”: Research Reveals Fundamental Shift in Influencer Marketing Effectiveness
Blue Hour Studios' newest report guides brands on how to revise outmoded social media marketing strategies Swell.AI reimagines how social impact is measured, leveraging a psychographic approachfor more authentic content creation and stronger audience engagement While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according […]