What GeekyAnts Learned About Real User Behavior While Building Products At Scale
GeekyAnts found that real users behave differently than expected; simple onboarding, clear flows, and reliable performance drive engagement, trust, and long-term retention. GeekyAnts, a US-based IT consulting and development firm, has identified one consistent pattern while working on multiple projects and digital transformations: real users behave in ways that contradict product team predictions. very differently […]