Happiness is the new brand currency: 8 in 10 Asia Pacific consumers rely on brands for unique, transformative experiences
— Younger generations in Asia Pacific – Millennials (89%) and Gen Z (86%) – are driving the shift towards experiential brand engagement in the transformation economy — 60% of respondents in Asia Pacific prioritise rewards that strengthen ties with family and friends over self-fulfilment — Brands can become powerful drivers of customer happiness by providing […]