NEARLY HALF OF AMERICANS PLAN TO DRINK LESS ALCOHOL IN 2025, UP 44% FROM 2023, ACCORDING TO NCSOLUTIONS
— Thirty percent of Americans are taking part in this year's Dry January, a 36% increase from 2024 — Consumers bought 22% more nonalcoholic beer over a 12-month period ending November 2024 compared to the same period previously — Almost two-thirds of GenZers (65%) plan to drink less and 39% say they'll adopt a dry […]