NUMERATOR QUANTIFIES THE IMPACT OF MEMORY LAPSE ON MARKET RESEARCH
CHICAGO, Oct. 14, 2024 (GLOBE NEWSWIRE) — Numerator, a data and tech company serving the market research space, has published new research quantifying the extent of consumer memory lapses when it comes to brands they recently purchased. The market research standard in place today relies heavily on consumer recollection of the brands they purchase and […]