London, UK, Feb. 13, 2026 (GLOBE NEWSWIRE) — As Londoners invest in sustainable carpets, regular cleaning has become a two-for-one win, keeping homes clean and fresh, while protecting this higher-value flooring to keep carpets usable for longer. That sustainability shift is now showing up in booking behaviour, with regular carpet cleaning clustering inside 6-12 months. Fantastic Services carpet cleaning technician completing deep steam cleaning to remove embedded dirt and extend carpet life. Across the flooring market, demand for more eco-friendly options is rising, driven by climate awareness and a desire for greener homes. In parallel, households are increasingly focused on stretching budgets, extending the life of existing flooring and leaning into DIY where possible. In practice, that's turning maintenance into a mainstream habit, and for carpets, that means routine professional carpet cleaning in London, not just emergency stain-removal call-outs. Repeat bookings show a new “carpet service schedule” habit Fantastic Services is seeing the impact of these shifts in London through a rise in repeat bookings and shorter rebooking cycles. Internal booking analysis indicates repeat cleans are increasingly planned: Those regular carpet cleaning bookings show customers aren't simply reacting to spills. They're preventing wear, odours, allergens, and the gradual “it's getting grubby” creep that can make carpets look tired long before they're actually worn out. Sustainable carpets are built to last, if they're cared for properly The story behind the numbers is that sustainable carpets are no longer niche. Wool, plant fibres and recycled materials are increasingly seen as a long-term purchase, and owners expect them to stay looking good and want them to stay out of landfill for as long as possible. But there's an important tension: the more sustainable the material, the more important it is to clean it regularly and correctly so it actually delivers on its promised lifespan and environmental benefits. Modern sustainable carpet cleaning uses fibre-appropriate processes with carefully controlled agitation and minimal wetting to remove soiling without damaging fibres. Water-efficient systems with quicker dry times can also reduce disruption at home, lower mould risk, and help protect backing and underlay, all of which matters more when a carpet is meant to last a decade or more. “Increasingly people aren't buying 'cheap to replace' flooring anymore, they're investing in carpets they expect to live with, and they're maintaining them to get value from long life,” said Rune Sovndahl, CEO of Fantastic Services. “In London, we're seeing customers move from 'replace when it looks tired' to 'service it so it stays good'. The greenest carpet is often the one that lasts longer – maintenance is the missing link between sustainable materials and real waste reduction.” He added: “Different fibres need different approaches. Low-moisture maintenance cleans, plus periodic deep cleaning when needed protects performance, especially for wool, plant fibres and recycled materials that are designed to stay down for years.” Fantastic Services' top tips for longer-life carpets in London What's driving more regular carpet cleaning in London? How often should carpets be professionally cleaned? Why does fibre type matter? About Fantastic Services Fantastic Services Group is a leading provider of over 100 domestic and commercial cleaning and maintenance services in the UK and Australia. In London, Fantastic Services provides professional carpet cleaning services, matching methods to carpet fibre type and household needs to support cleaner homes, longer-lasting flooring and planned maintenance routines. Visit https://www.fantasticservices.com/carpet-and-rug-cleaning/ for details. For further information, interviews with Rune Sovndahl, CEO, or data-visualisation assets, please contact: allan@binarypr.co.uk Fantastic Services carpet cleaning van and certification logos. Press Inquiries Allan Edwards
A combination of cost pressure and sustainability: households investing in higher-value sustainable carpets want them to last longer, so maintenance is replacing “rip it up and replace it” thinking.
Many London households are adopting a 6-12 month routine, with more frequent refreshes for high footfall, pets, children, allergies, or rented homes with heavy wear.
Wool, plant fibres and recycled blends can respond differently to moisture, heat and cleaning chemistry. Matching the right cleaning method to the carpet is essential to protect appearance and avoid damage that can shorten lifespan.
allan@binarypr.co.uk
+44(0)7956583080
https://www.fantasticservices.com/
