New Trust Rankings Help American Shoppers Identify the Brands Most Trusted Across 359 Products, Services, and Retail Categories
Newsweek and BrandSpark International are proud to announce the winners of the 2026 BrandSpark Most Trusted® Awards, celebrating the brands that have earned the trust of U.S. shoppers. This year’s awards are based on a national consumer survey of 35,215 U.S. shoppers, encompassing 182,000 brand evaluations across 359 categories. The BrandSpark Most Trusted® Awards set the standard for highly credible consumer-voted awards, and the Program is now in its 13th year in the U.S. and Canada, and 4th year in the UK. In this edition, there were 139 new categories that were surveyed and 235 categories that have returned or were repeated from last year.
In today’s marketplace, shoppers are navigating a wider range of choices and greater uncertainty about which brands to trust, even as expectations are higher than ever. Trust serves as a powerful decision shortcut, helping consumers narrow their options and choose with greater confidence. The BrandSpark® American Trust Study confirms that 80 percent of consumers say trust is important to their purchase decisions. The 2026 BrandSpark Most Trusted® Awards winners stand apart by consistently delivering the quality, reliability, and value that is necessary to earn and retain the trust of U.S. Shoppers.
“BrandSpark conducts one of the most rigorous independent studies of brand trust, ensuring rankings that reflect real consumer experience that help Americans make smarter purchase decisions,” says Robert Levy, President of BrandSpark International. “Brands that are identified as #1 most trusted brands have the unique opportunity to communicate this exclusively unlike other claims where competing brands can make similar claims”.
How Major Brands Bring Trust Messaging to Life
The purple Most Trusted seal appears across a wide range of advertising campaigns and consumer touchpoints, from digital and traditional media to in-store environments. Based on BrandSpark’s experience working closely with winning brands, the seal is frequently activated on social media, where brands can easily share their recognition, as well as in shopper marketing, particularly in store displays. The seal is also being used across ecommerce and the digital shelf, reflecting the continued importance of online channels in the consumer shopping journey as well as on broadcast channels.
“By integrating the Most Trusted recognition into campaigns across channels, brands are able to stand out more effectively and reinforce consumer confidence at key decision moments and strengthen their marketing efforts beyond traditional brand messaging alone,” says Adam Bellisario, Associate Vice President, BrandSpark Most Trusted Awards.
“When consumers are deciding between similar options, trust recognition functions as a tiebreaker before purchase,” said Philip Scrutton, Vice President of BrandSpark Shopper Insights. “Seeing a consumer-voted trusted award across social, in store, or digital touchpoints creates confidence in the brand and drives purchase.”
Standout Winners from the 2026 BrandSpark Most Trusted® List
— Notable multi-year winners included Behr (Interior Paint, Exterior Paint (in a tie), and Exterior Stain), Jiffy Lube (Fast Oil Change Service), and Clearblue (Pregnancy Test and Ovulation Test).
Some categories have “runaway trust leaders” with between 85-97% trust share: Here are the top 5 brands with the highest trust share scores.
— Disposable Lighter: Bic (97% trust share and highest in the entire study)
— Hazelnut Spread: Nutella (90% trust share)
— Greeting Cards: Hallmark (87% trust share)
— Oatmeal: Quaker (86% trust share)
— Insect Repellent: Off! (85% trust share)
There are several leading brands that win in multiple categories:
—
Baby & Kids – Graco (Car Seat and Stroller), Gerber (Baby Food Pouches and Baby Snacks), Johnson’s Baby (Baby Wash & Shampoo and Baby Lotion), and Tylenol (Children’s Pain & Fever Relief and Children’s Cough & Cold Relief).
—
Beauty – Maybelline had a segment high of 4 wins (Eye Shadow, Eye Liner, Longwear Makeup, and Mascara) and Revlon had two wins (Beauty Tools and Lip Color).
“Beauty stands out as the most competitive major segment: trust is spread across many brands, and winners often win with relatively low trust share. Beauty is where “Most Trusted” reflects a very choice-heavy marketplace – more experimentation, more brand switching, and more fragmentation of trust. It is therefore impressive that Maybelline stands out as most trusted in 4 beauty categories and Revlon with two categories,” says Robert Levy.
—
Food & Beverage – Long established household brands such as Barilla, Hormel, Dole, Kellogg’s, Heinz, Kraft, Hellmann’s, McCormick, Quaker, and Lipton won trust in staple categories where consistency and familiarity matter most to shoppers.
“We recorded some interesting generational divides in certain food categories. “As an example, while French’s is the overall trust leader in the Mustard category, Heinz mustard resonates most with the 18-34-year cohort. A similar story applies to salad dressings where Hidden Valley is the overall trust leader dominating the 18-34 age cohort, but Kraft has more trust among the 65+ cohort. This positions the Hidden Valley and Heinz brands with ‘generational momentum’,” says Levy.
—
Food & Beverage (Dairy) – Kraft stood out in cheese with 3 wins (Kids’ Cheese, Mozzarella, and Parmesan).
—
Grocery – Walmart (12 wins including regionals) and Aldi (8 wins including regionals) were the best performing Grocers regarding trust in the Study.
—
Health & OTC – Health and OTC contain a range of categories with clear trust leaders such as Clearblue ovulation Tests, Trojan for condoms, and categories where brands are highly competitive such as the laxative category. Some brands display generational momentum such as in the toothpaste category where Colgate outperforms Crest with the 18-34 cohort. Consumers still rely on familiar names in Personal Care and Hygiene: Band-Aid (Bandages), Purell (Hand Sanitizer), Trojan (Condoms,) and P&G brands Always and Tampax in feminine care, Old Spice and Secret in deodorant.
—
Home Goods – Outdoor cooking was dominated by Weber (Smoker (BBQ) and Barbecue Grill) , while Coleman led outdoors (Camping Products & Accessories and Canopy / Sun Shelter)
—
Household & Cleaning – Lysol (6 wins) and Tide (7 wins) were the cleaning brands with leadership in multiple categories winning the highest number of categories in the segment.
—
Retail & Restaurants – In a category where trust is built with dependable service, consistency, quality and value, UPS won most trusted Retailer for Shipping & Document Services; Olive Garden won for most trusted Casual Restaurant for Italian Food, CVS and Walgreen come in at #1 and #2 in the Pharmacy category while Subway wins in the Quick Service Restaurant for Sandwiches category.
—
Services – Delta won all airline categories as well as Airline Loyalty, showcasing their trust in the sky. A number of new and emerging areas already have some clear trusted winners including: Online Design Tool where we see relative newcomer brand Canva establish a commanding lead over Adobe which still comes in at # 2 trusted brand; Cryptocurrency Exchange where Coinbase has established strong trust leadership; Meditation App where Calm has established strong leadership; Digital Document Signing where Docusign has established strong leadership and where we see a more established brand Adobe competing as the #2 trusted brand; Sports Betting Provider where FanDuel has emerged as the #1 most trusted brand breaking the tie with Draft Kings in the 2025 Most Trusted Brands edition.
“Regarding the AI Platform category, Chat GPT is a clear #1 most trusted winner even though we saw generational divergence where the older cohort were more likely to trust Google Gemini which came in second most trusted overall, likely because it is bundled with Google,” says Levy.
An Event Recognizing the Brands American Consumers Trust Most
Winning brands will be recognized at the Newsweek / BrandSpark Most Trusted Awards Celebration on Thursday April 23, 2026, in Manhattan, New York. The event will bring together this year’s Most Trusted brands to celebrate their wins, receive their official awards, learn about the drivers of trust, and network with leading marketers. This event is by invitation only, and brands are encouraged to contact BrandSpark if they would like to attend.
To see the Top 3 winners, visit: https://rankings.newsweek.com/most-trusted-brands-us-2026. For more information about the Program and to see how brands promote their wins, visit: www.BrandSparkMostTrusted.com
Where more than 1 brand is listed indicates a tie.
BABY & KIDS
CATEGORY #
CATEGORY #1 MOST TRUSTED WINNER
1 Baby & Kids Laundry Detergent
Dreft
2 Baby & Kids Nasal Aspirator
FridaBaby
3
Baby Food Maker
Béaba
4
Baby Food Pouches
Gerber
5
Baby Lotion
Johnson's Baby
6
Baby Monitor Infant Optics /Nanit /VTech (TIE)
7
Baby Probiotics
Culturelle
8
Baby Snacks
Gerber
9
Baby Sound Machine
Hatch
10
Baby Wash & Shampoo
Johnson's Baby
11
Baby Wipes
Huggies
12
Baked Crackers for Kids
Goldfish
13
Bottle Sterilizer
Philips Avent
14
Breast Pump
Medela
15
Car Seat
Graco
16 Children's Allergy Relief Children's Benadryl /Children's
Claritin (TIE)
17 Children's Cough & Cold Relief
Children's Tylenol
18 Children's Natural Cough & Cold
Relief
Zarbee's
19 Children's Online Learning
Platform
ABCmouse
20 Children's Pain & Fever Relief
Children's Tylenol
21
Children's Sleep Aid
Zarbee's
22
Children's Thermometer
Braun
23
Crib Mattress
Newton Baby
24
Diaper Pail
Ubbi
25
Dolls
Barbie
26
Educational Toys
Lego
27 Electronic Educational Toys
LeapFrog
28
Infant / Baby Bottles
Dr. Brown's
29 Insect Repellent for Kids
OFF!
30
Nipple Care
Lansinoh
31
Stroller
Graco
32
Wipe Warmer
Munchkin
BEAUTY
CATEGORY # CATEGORY #1 MOST TRUSTED WINNER
33 Anti-Aging Skin
Care
Olay
34 Beauty Tools
Revlon
35 Dermaplaning Tool
Schick
36 Eye Shadow
Maybelline
37 Eyeliner
Maybelline
38 Face Wipes
Neutrogena
39 Foundation
CoverGirl
40 Hair Heat
Protectant
Tresemmé
41 Lip Color
Revlon
42 Longwear Makeup
Maybelline
43 Mascara
Maybelline
44 Natural Lip Care
Burt's Bees
45 Teeth Whitening
Crest
FOOD & BEVERAGE
CATEGORY # CATEGORY #1 MOST TRUSTED WINNER
46 Almond Plant-Based Beverage
Silk
47
Bacon Topping
Hormel
48
Baked Beans
Bush's Best
49
Baking Yeast
Fleischmann's
50 Better-for-You Pasta
Barilla
51
Bottled Water
Dasani
52
Canned Chili
Hormel
53
Canned Fruit
Dole
54 Canned Luncheon Meat
SPAM
55
Canned Seafood
StarKist
56
Canned Vegetables
Del Monte
57
Cereal
Kellogg's
58
Cooking Oil
Crisco
59 Cooking Stock /Broth
Swanson
60
Corn Starch
Argo
61
Corn Syrup
Karo
62
Dairy Free Cheese
Daiya
63
Eggs
Eggland's Best
64 Flavored Water Enhancer
Mio
65
Fresh Fruits
Dole
66 Frozen Breaded Chicken
Products
Tyson
67
Frozen Fish
Gorton's
68 Frozen Individual Meals
Stouffer's
69
Frozen Pizza
DiGiorno
70 Frozen Pizza Snacks
Totino's
71 Frozen Potato Products
Ore-lda
72
Fruit Juice Minute Maid /Tropicana /Welch's (TIE)
73
Gluten-Free Bread
Canyon Bakehouse / Udi's (TIE)
74
Granola
Nature Valley
75
Granola Bar
Nature Valley
76
Hazelnut Spread
Nutella
77
Hot Sauce
Frank's RedHot
78
Hummus
Sabra
79
Jerky
Jack Link's
80
Ketchup
Heinz
81
Lunch Kits
Lunchables
82
Macaroni & Cheese
Kraft
83
Mayonnaise
Hellmann's
84 Mexican Food Products
Old El Paso
85
Mustard
French's
86 Non-Alcoholic Beer
Heineken 0.0
87 Oat Plant-Based Beverage
Oatly
88
Oatmeal
Quaker
89
Olive Oil
Bertolli
90
Pasta
Barilla
91
Peanut Butter
Jif
92 Plant-Based Meat
Alternatives Beyond Meat /MorningStar Farms (TIE)
93 Plant-Based Yogurt
Silk
94
Pork
Smithfield
95 Premade Garlic Bread
Furlani
96
Protein Bars
Kind
97
Protein Shake
Premier Protein
98 Ready-to-Eat Popcorn
Smartfood
99
Salad Dressing
Hidden Valley
100
Salad Kit
Dole
101 Seasoning & Spices
McCormick
102
Sparkling Water
La Croix / Perrier (TIE)
103
Tea
Lipton
104
Tea Concentrate
Lipton
105
Tortilla Wraps
Mission
106
White Bread
Wonder
107
Whole Grain Bread Dave's Killer Bread /Sara Lee /Nature's
Own (TIE)
FOOD & BEVERAGE (DAIRY)
CATEGORY # CATEGORY #1 MOST TRUSTED WINNER
108 Brie Cheese
President
109
Butter
Land O'Lakes
110 Cheddar Cheese
Sargento
111 Cold Foam Creamer
Coffee Mate
112 Cottage Cheese
Daisy
113 Cream Cheese
Philadelphia
114 Greek Yogurt
Chobani
115 High Protein Milk
Fairlife
116 High Protein Yogurt
Chobani
117 Kids' Cheese
Kraft
118 Kids' Drinkable
Yogurt
Dannon
119 Lactose Free Cheese
Cabot
120
Milk
Great Value
121
Mozzarella
Kraft
122 Organic Yogurt
Stonyfield
123 Parmesan Cheese
Kraft
124 Plain Yogurt (Non-
Greek)
Yoplait
125 Processed Cheese
Slices
Kraft
126
Sour Cream
Daisy
GROCERY
CATEGORY #
CATEGORY #1 MOST TRUSTED WINNER
127 Conventional Supermarket (non-discount)
(Midwest)
Kroger
127 Conventional Supermarket (non-discount)
(Northeast)
ShopRite
127 Conventional Supermarket (non-discount)
(South)
Walmart
127 Conventional Supermarket (non-discount)
(West)
Safeway
128
Discount Supermarket (Midwest)
Aldi
128
Discount Supermarket (Northeast)
Aldi
128
Discount Supermarket (South)
Aldi
128
Discount Supermarket (West) Grocery Outlet /Walmart
(TIE)
129 Grocery Store for Customer Service
Walmart
130 Grocery Store for Low Prices /Affordability
(Midwest)
Aldi
130 Grocery Store for Low Prices /Affordability
(Northeast)
Aldi
130 Grocery Store for Low Prices /Affordability
(South)
Walmart
130 Grocery Store for Low Prices /Affordability
(West)
Walmart
131 Grocery Store for Natural /Organic Foods Whole Foods Market
132 Grocery Store for Store Brand /Private
Label Products
Walmart
133 Small Format Grocery Store (Midwest)
Aldi
133 Small Format Grocery Store (Northeast)
Aldi
133 Small Format Grocery Store (South)
Aldi
133
Small Format Grocery Store (West)
Trader Joe's
134 Supermarket for Quick & Easy Shopping
Walmart
135 Supermarket for Sales & Promotions
Walmart
136 Superstore /Hypermarket (Midwest)
Walmart
136 Superstore /Hypermarket (Northeast)
Walmart
136
Superstore / Hypermarket (South)
Walmart
136
Superstore / Hypermarket (West)
Walmart
HEALTH & OTC
CATEGORY #
CATEGORY #1 MOST TRUSTED WINNER
137
Arthritis Pain Relief
Tylenol
138
Bandages
Band-Aid
139
Beard Care Products
King C. Gillette
140
Beard Trimmer
Wahl
141
Body Moisturizer Aveeno /Dove (TIE)
142
Body Wash (Men)
Dove Men+Care
143
Body Wash (Women)
Dove
144
Cold Sore Treatment
Abreva
145
Condom
Trojan
146
Contact Lens Solution Bausch & Lomb (Renu,
Biotrue)
147 Continuous Glucose Monitor
Dexcom
148 Cough, Cold & Flu Relief Vicks Dayquil /Nyquil
149 Diabetic Nutritional Shake
Glucerna
150
Eczema Care
Aveeno
151
Electric Toothbrush
Oral-B
152
Eye Drops
Visine
153
Feminine Hygiene Pads
Always
154
Fiber Supplement
Metamucil
155
Floss
Oral-B
156
Gas & Bloating Relief
Gas-X
157
Hair Regrowth Products
Rogaine
158
Hair Removal
Nair
159
Hand Sanitizer
Purell
160
Headache Relief
Tylenol
161
Heartburn Relief
Tums
162
Insect Repellent
Off!
163
Interdental Cleaning
Oral-B
164
Laxative Dulcolax /MiraLax (TIE)
165
Manual Toothbrush
Oral-B
166 Men's Adult Multivitamin
Centrum
167 Men's Deodorant /Antiperspirant
Old Spice
168
Men's Hair Styling
American Crew
169
Men's Razors
Gillette
170
Mouthwash
Listerine
171
Nasal Allergy Spray
Flonase
172
Oral Back Pain Relief
Tylenol
173
Ovulation Test
Clearblue
174
Pregnancy Test
Clearblue
175 Prescription Medicine for Type 2
Diabetes
Ozempic
176 Prescription Medicine for Weight
Loss
Ozempic
177
Probiotic Supplements Culturelle /Nature's
Bounty (TIE)
178
Protein Powder
Premier Protein
179
Sleep Aid
ZzzQuil
180
Tampons
Tampax
181
Toothpaste Colgate /Crest (TIE)
182
Topical Pain Relief
Icy Hot
183 Upset Digestive System Relief
Pepto-Bismol
184
Vitamin C Powder
Emergen-C
185
Water Flosser
Waterpik
186
Weight Loss Supplement Hydroxycut /SlimFast (TIE)
187 Women's Adult Multivitamin
Centrum
188 Women's Deodorant /Antiperspirant
Secret
189
Women's Hair Styling Suave /Tresemmé (TIE)
190
Women's Razors
Gillette Venus
HOME GOODS
CATEGORY # CATEGORY #1 MOST TRUSTED WINNER
191
Air Fryer
Ninja
192
Air Purifier
Dyson
193
Barbecue Grill
Weber
194
Blender
Ninja
195 Camping Products &
Accessories
Coleman
196 Canopy /Sun Shelter
Coleman
197 Carpet Cleaner Machine
Bissell
198
Clothes Iron Black+Decker /Rowenta (TIE)
199
Cookware
T-fal
200
Cooler
Igloo / Yeti (TIE)
201
Dashcam
Garmin
202
Dehumidifier
Frigidaire
203 Disposable Lighter
Bic
204
Door Lock
Schlage
205 Drip Coffee Maker
Mr. Coffee
206
Electric Fan
Lasko
207
Electric Kettle
Cuisinart
208
Faucets
Moen
209
Food Processor
Cuisinart
210
Greeting Cards
Hallmark
211
Hearing Aids
Phonak
212
Humidifier
Vicks
213
Kitchen Knives Cuisinart /KitchenAid /
Wüsthof (TIE)
214
Label Maker
Brother
215
Ladder
Werner
216
Luggage
Samsonite
217
Markers
Sharpie
218 Mattress-in-a-Box Casper /Purple (TIE)
219
Motor Oil
Pennzoil
220
Oven / Range
GE
221
Pen
Bic
222
Portable Speaker
JBL
223
Refrigerator
LG / Samsung (TIE)
224 Single Serve Coffee Maker
Keurig
225
Slow Cooker
Crock-Pot
226
Smart Thermostat
Google Nest
227
Smoker (BBQ)
Weber
228
Space Heater Honeywell /Lasko (TIE)
229 Standby Home Generator
Generac
230
Television
Samsung
231
Toaster Oven
Black+Decker
232
Vacuum
Shark
233 Water Filter Products
Brita
HOUSEHOLD & CLEANING
CATEGORY #
CATEGORY #1 MOST TRUSTED WINNER
234
All-Purpose Cleaner
Lysol
235
Bathroom Cleaner
Lysol
236
Bathroom Tissue
Charmin
237
Carpet Stain Remover
Resolve
238 Cleaning Products for Wood Floors
Bona
239
Dishwasher Detergent
Cascade
240
Dishwasher Rinse Aid
Finish
241
Disinfectant Spray
Lysol
242
Dryer Sheets
Bounce
243 Dryer Sheets to Repel Pet Hair
Bounce
244
Exterior Paint Behr /Sherwin-Williams
(TIE)
245
Exterior Stain
Behr
246
Fabric Softener
Downy
247
Floor Cleaning Tools
Swiffer
248
Food Preservation Bags
Ziploc
249
Food Storage Bags
Ziploc
250
Food Storage Containers
Rubbermaid
251
Food Vacuum Sealer
FoodSaver
252
Garbage Bags
Hefty
253
Garbage Cans Hefty /Rubbermaid (TIE)
254 Household Cleaning Products with Clorox Eco Clean /Lysol
Simply /
Natural Ingredients Mrs. Meyer's (TIE)
255
Insect Control
Raid
256
Interior Paint
Behr
257
Laundry Detergent
Tide
258 Laundry Detergent for Cold Water
Washing
Tide
259 Laundry Detergent for Deep Cleaning
Tide
260 Laundry Detergent for Great Scent Gain /Tide (TIE)
261 Laundry Detergent for Overall Value
Tide
262 Laundry Detergent for Sensitive
Skin Tide Free & Gentle
263
Laundry Disinfectant
Lysol
264 Laundry Scent Booster (in-wash) Downy Unstopables /Gain
(TIE)
265
Laundry Stain Remover
Shout
266 Laundry Wrinkle Protection (in-
wash)
Downy
267 Multi-Purpose Disinfecting Wipes
Clorox
268
Natural Hand Soap
Mrs. Meyer's
269 Odor Fighting Fabric Rinse
Downy
270
Painter's Tape
3M Scotch
271
Paper Towels
Bounty
272
Scented Candles
Yankee Candle
273
Toilet Bowl Cleaner
Lysol
274
Washing Machine Cleaner Affresh /Tide (TIE)
RETAIL & RESTAURANTS
CATEGORY #
CATEGORY #1 MOST TRUSTED WINNER
287
Casual Restaurant for Family Dining
Applebee's
288
Casual Restaurant for Italian Food
Olive Garden
289
Casual Restaurant for Seafood
Red Lobster
290
Certified Pre-Owned Phone Retailer Apple /T-Mobile /Verizon (TIE)
291
Convenience Store
7-Eleven
292
Dollar Store
Dollar Tree
293
Electronic Device Repair Store
Apple
294
Ice Cream Shop Baskin-Robbins /Dairy Queen
(TIE)
295
Neighborhood Retailer for Health,
CVS
Beauty & Cosmetics
296
Pharmacy
CVS Pharmacy
297
Quick Service Restaurant for Chicken Chick-fil-A /Kentucky Fried
Chicken (TIE)
298
Quick Service Restaurant for Hamburgers
McDonald's
299
Quick Service Restaurant for Pizza
Domino's
300
Quick Service Restaurant for Sandwiches
Subway
301
Retailer for Home Improvement
The Home Depot
302
Retailer for Hunting & Fishing Gear Bass Pro Shops & Cabela's
303 Retailer for In-Store Shopping and Pick-Up & Delivery
(Omni-Channel)
Walmart
304 Retailer for Lower Prices on Baby & Kids' Products
Walmart
305 Retailer for Lower Prices on Health, Beauty & Personal
Care
Walmart
306
Retailer for Lower Prices on Toys
Walmart
307
Retailer for Mattresses & Sleep Products
MattressFirm
308
Retailer for Shipping & Document Services
UPS
SERVICES
CATEGORY #
CATEGORY #1 MOST TRUSTED WINNER
309
AI Platform
ChatGPT
310
Airline for Customer Service
Delta
311
Airline for Domestic Travel
Delta
312 Airline for International Travel
Delta
313
Airline Loyalty Program
SkyMiles (Delta)
314
Antivirus Software
Norton
315
Auto Insurance Provider
State Farm
316
Car Rental Service
Enterprise
317 Cashback Rewards Credit Card Provider
Capital One
318
Cellular Service Provider T-Mobile /Verizon (TIE)
319
Coffee Chain Loyalty Program
Starbucks Rewards
320
Cruise Line Carnival /Royal Caribbean
(TIE)
321 Cryptocurrency Exchange Platform
Coinbase
322 Digital Document Signing Service
DocuSign
323
DNA Testing
Ancestry
324
Drug Store Loyalty Program
ExtraCare (CVS)
325
Email Marketing Platform
MailChimp
326
Fast Oil Change Service
Jiffy Lube
327
Gas Loyalty Program
Shell Fuel Rewards
328
Grocery Loyalty Program
Kroger Rewards
329
Grocery Pickup & Delivery
Walmart
330
High Speed Internet Provider Spectrum /Xfinity (TIE)
331
Home Insurance Provider
State Farm
332
Home Phone Service Provider
AT&T
333
Home Security Provider
ADT
334
Hotel Loyalty Program
Hilton Honors
335
Job Search Website
Indeed
336
Language Learning App
Duolingo
337
Meal Kit Delivery Service
HelloFresh
338
Meditation App
Calm
339 No Annual Fee Credit Card Provider Capital One /Chase (TIE)
340
Online Casino BETMGM /DraftKings /Fanduel
(TIE)
341
Online Design Tool
Canva
342
Online Used Car Dealer
Carvana
343
Pay Later Service Affirm /Afterpay /PayPal
(TIE)
344 Portable Storage & Moving Containers
Company
Pods
345
Rewards Credit Card Provider
Capital One
346
Roadside Assistance Service
AAA
347 Short-Term Rental Booking Site
Airbnb
348 Source for Health Information
WebMD
349 Source for Weather Information
The Weather Channel
350
Sports Betting Provider
FanDuel
351 Supplemental Health Insurance Provider
UnitedHealthcare
352
Tire Sales & Service Discount Tire (America's Tire)
353 Trades /Handyman Booking Platform
Angi
354 Travel Booking Platform for Deals
Expedia
355
Travel Insurance Provider
Allianz
356
TV Service Provider Spectrum /Xfinity (TIE)
357
Weight Loss Program
WW (Weight Watchers)
358 Windshield Repair /Replacement Service
Safelite
359 Women's Health & Fertility App
Flo
How Winners Are DeterminedThe BrandSpark Most Trusted Awards are based on the 2026 BrandSpark American Trust Study, in which BrandSpark surveyed a nationally representative sample of 35,215 qualified American shoppers to determine the most trusted brands in the U.S in 359 categories. Top-of-mind unaided responses for categories they actively shop and services they use formed the basis for ranking, with ties declared if the margin of victory was within 3%. To be declared a winner or among the top 3 most trusted brands, a brand had to achieve a minimum 10% trust share in its category.
About Newsweek:Newsweek is the global digital news organization built around the iconic 92-year-old American magazine. Newsweek reaches 100 million people monthly with its thought-provoking news, opinions, images, graphics, and videos delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
About BrandSpark International and Best New Product Awards Inc.
Founded in 2001, BrandSpark International is a research and consulting firm dedicated to providing brands with highly credible and actionable insights necessary to refine strategic brand positioning, build consumer trust, and enhance the success of new product launches. Best New Product Awards Inc. runs leading credential programs Best New Product Awards and BrandSpark Most Trusted Awards, and the newly-launched BrandSpark Worth it! Awards.
Permission and authorization from Best New Product Awards Inc. are required to reference the BrandSpark Most Trusted Awards win or use the Most Trusted Logo or winning Claims.
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Adam BellisarioAssociate Vice-President, BrandSpark Most Trusted AwardsABellisario@BrandSpark.com
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SOURCE BrandSpark International
https://rt.newswire.ca/rt.gif?NewsItemId=TO68737&Transmission_Id=202601220920PR_NEWS_USPR_____TO68737&DateId=20260122
COMTEX_472235758/1005/2026-01-22T09:20:18