Pre Brands’ Grass-Fed, Grass-Finished Beef Supports Balanced, Better-For-You Eating in 2026
As we head into the new year, many consumers are moving away from the familiar cycle of December overindulgence followed by restrictive January “resets.” Instead, the emerging mindset centers on balance: eating in a way that supports health goals without sacrificing satisfaction. Pre® Brands is helping fuel that shift with its 100% grass-fed and grass-finished beef, offering a nutrient-dense option that supports an “eat better, not less” approach to the year ahead.
High-protein diets remain the number one eating pattern in the U.S.*, and 61% of consumers say they’ve increased their protein intake because it makes meals more filling and satisfying^. With over 21 grams of protein per serving and no added hormones or antibiotics, Pre’s cuts pair naturally with balanced, nutrient-forward recipes that emphasize flavor without compromise. Highlights include:
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92% Lean Ground Beef – A versatile, nutrient-dense option for high-protein meals. It anchors Pre’s Easy Whole30 Chili, a cleaner, vegetable-forward take on a comfort classic that supports balanced January eating.
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85% Lean Ground Beef – Ideal for meal prep and accessible better-for-you recipes. It features in Pre’s Italian Sous Vide Beef Egg Bites, a protein-rich breakfast or snack designed for convenience without compromise.
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New York Strip Steak – A naturally rich, high-quality cut that delivers indulgence without excess. It shines in lighter, herb-driven preparations such as Pre’s New York Strip with Salsa Verde, which balances the strip’s flavor with fresh, vibrant ingredients. For a lunch twist on the classic cut, try Pre’s New York Strip with Ponzu Sauce, which uses tender strip steak alongside crisp vegetables, bright citrus and a tangy ponzu sauce dressing to create a satisfying dish that’s both energizing and clean.
“Rather than over-consuming and then trying to ‘reset’ in January, people are choosing to be more mindful of their whole food choices,” said Nicole Schumacher, Chief Marketing Officer, Pre Brands. “With high-quality, responsibly sourced beef that delivers on taste, nutrition and satisfaction, Pre helps consumers start the year strong without feeling like they have to sacrifice.”
Pre® Brands is making balanced eating effortless this January with nutrient-dense options and practical guidance. EatPre.com features tips for cooking the perfect steak with any method (including this helpful steak temperature chart), alongside wholesome, protein-forward recipes that deliver flavor and satisfaction without overindulgence. Pre’s portfolio of products is available nationwide at grocery, club, and e-commerce channels including Instacart. For more information, visit www.eatpre.com or follow @eatpre on Facebook and Instagram.
About Pre® Brands
Pre® Brands is one of the leading grass-fed and grass-finished premium lean beef proteins available nationwide at grocery, club, and e-commerce channel including Instacart or find a retailer near you at www.eatpre.com/store-locator. Pre® beef is sourced from cattle in New Zealand and Australia and are 100% pasture raised and grazed for their whole lives on lush nutrient-rich grasses in accordance with the strictest beef standards in the world. This commitment to a 100% grass-fed and grass-finished, wet-aged process results in high-quality, great tasting lean beef products with transparency from pasture to package to plate. Pre®’s portfolio of products includes steaks, ground beef, marinades and seasonal items that have no added hormones, are Non-GMO Project Verified, Halal compliant and Whole30, Paleo and Keto certified. For more information, visit www.eatpre.com or follow @eatpre on Facebook and Instagram.
*IFIC, Food & Health Survey 2025^Cargill, Protein Profile 2025
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SOURCE Pre Brands
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