Hisense, a leading brand in global consumer electronics and home appliances, will arrive at CES 2026 with its global theme “Innovating A Brighter Life,”presenting a future where display innovation is defined by a more human-centric approach. For Hisense, this theme reflects an enduring commitment to designing technologies that elevate everyday life-making screens more natural to view, more sustainable to use, and more emotionally engaging in the home.
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This vision will be anchored by Hisense's latest evolution of RGB MiniLED. The real upgrade of the technology will deliver next-level color performance with improved eye comfort and enhanced energy efficiency. As The Origin of RGB MiniLED, Hisense is rethinking the light engine from its very source – guiding the industry into a new era of displays while continuing to push technological boundaries.
Beyond display technology, Hisense will also showcase its latest AI-powered home appliances and next-generation engineering innovations, illustrating how intelligent, connected systems will shape the future of modern living. These innovations reflect Hisense's holistic belief that a brighter life is created not by isolated products but by an ecosystem designed around real human needs.
Through “Innovating A Brighter Life,”Hisense will demonstrate at CES that the future of screens will be designed for people first-and that the new era of display excellence will begin with RGB MiniLED innovation.
Press ConferenceDate & Time: Monday, January 5, 2026 – 10:00 AM PSTLocation: South Convention Center, South Seas Ballroom F, Las Vegas, NV
Hisense Booth at CESDates: January 6-9, 2026Location: Booth #17704, Central Hall, Las Vegas Convention Center, Las Vegas, NV
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023- Q3 2025). As the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
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SOURCE Hisense
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