In the news release, Advance Automotive to Launch Catalyst IQ, a Marketing Tech Agency Fueled by Real-Time Data, Artificial Intelligence and Human Insights, issued 02-Dec-2025 by Catalyst IQ over PR Newswire, we are advised by the company that the Catalyst IQ website has been included. The complete, corrected release follows:
Advance Automotive to Launch Catalyst IQ, a Marketing Tech Agency Fueled by Real-Time Data, Artificial Intelligence and Human Insights
Catalyst IQ Combines Existing Advance Automotive CompaniesAdpearance, Fox Dealer, Search Optics,andZeroSumtoSuperchargeDealer Marketing and Advertising
Advance Automotive, a division of Advance Local,announcedtoday it will launch Catalyst IQ, a comprehensive automotive marketing technology company formed by uniting four ofAdvanceAutomotive's industryleading companies:Adpearance,Fox Dealer,Search Optics, andZeroSum.Combined, these entities serve 1,300 Tier 3 customers.
https://mma.prnewswire.com/media/2836391/5651265/Catalyst_IQ_logo_Primary_Full_Color_Logo.jpg
Catalyst IQ will serve as a certified digital marketing provider for 22 Tier 3 OEM programs and deliver cutting-edge solutions for regional associations and OEMs. The official launch is scheduled for January 7, 2026.
Catalyst IQ will bring together the best of data science, AI-driven insights, digital advertising, advanced website development, leadcaptureand nurture, SEO/AEO strategies, and humanexpertise-delivering a unifiedSaaSsolution that accelerates sales and marketing performance.
Catalyst IQ combinesthe followingcomplementary strengthsfromeach entity:
— Adpearance:Full-service digital marketingexpertise, premium tracking capabilities, and integrated SEO/AEO.
— Fox Dealer:Enterprise-level website developmentwithrapid deployment, and Fox Engage, a lead capture and nurture platform thatleveragesfirst-party data for personalized shopper engagement.
— Search Optics:Scalable AI-driven marketing solutions and integrated SEO/AEO.
— ZeroSum:Advanced data science and predictive modeling for automotive market intelligence.
“Catalyst IQ will bring automotive dealers smarter, faster, more comprehensive digital marketing solutions,” said AndyLobred,PresidentofAdvanceAutomotiveand Catalyst IQ. “Automotive intelligenceisn'tstatic. Itevolves. For the past decade, we have perfected the art and science of automotive data. Through Catalyst IQ, we will help our clients not just keep pace withinnovation, butlead it.”
Catalyst IQ ispowered byMarketAI®, Advance Automotive's proprietary intelligence engine.MarketAItracksnearly 20,000franchise dealers and 99% of independents nationwide, indexing over 1.5 billion Vehicle Detail Pages since 2014. This gives Catalyst IQ unmatched visibility into market dynamics.
“MarketAIis a dealer's competitive edge in a fast-moving market,”Lobredsaid. “It delivers speed,precisionand measurable impact at scale for each tier in the auto industry. We areleveragingmultiplestate-of-the-arttechnologies to create a transparent and efficient marketing road map to supercharge dealer and OEM sales.”
About Advance Automotive
Created in 2017, Advance Automotive is a portfolio of automotive, technology, marketing, data, and software businesses providing AI-driven marketing solutions in the automotive industry. Advance Automotive includes independently operated agencies,Adpearance,Fox Dealer,Search OpticsandZeroSum, as well asdata and analytics fromCloud Theory and Hoot Interactive. Advance Automotive is part of Advance Local, a key unit ofAdvance,a privately held company founded in 1922.
Advance's portfolio of exceptional companies includes:
— Condé Nast
— Advance Local
— Stage Entertainment
— The IRONMAN Group
— American City Business Journals (ACBJ)
— Leaders Group
— Turnitin
— POP
Contact:
MikeDeVilling
mdevilling@westshorepr.com
(248) 875-4207
https://edge.prnewswire.com/c/img/favicon.png?sn=NY37257A&sd=2025-12-02
View original content to download multimedia:https://www.prnewswire.com/news-releases/advance-automotive-to-launch-catalyst-iq-a-marketing-tech-agency-fueled-by-real-time-data-artificial-intelligence-and-human-insights-302630392.html
SOURCE Catalyst IQ
https://rt.newswire.ca/rt.gif?NewsItemId=NY37257&Transmission_Id=202512020932PR_NEWS_USPR_____NY37257A&DateId=20251202