Effective November 1, 2025
Aurora World, a global leader in plush toys and gifts, proudly announces the official global rebrandofits most popular and fastest-growing product line, Palm Pals®, effective today.
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This exciting update marks a significant milestone for the beloved collection, which has sold over 50 million pieces worldwide since its inception and continues to thrive as one of the most collectible plush brands on the market.
Palm Pals® are celebrated for their unique “fits in the palm of your hand” size, expressive personalities, and vast range of collectible characters. With a loyal fan base and dedicated online following, Palm Pals have rapidly grown into a cultural favorite. Across TikTok, Instagram, and other platforms, fans have created an energetic social media community that has helped skyrocket the brand's popularity, making Palm Pals a viral sensation.
“Palm Pals has truly become a global phenomenon,” said Michael Kessler, Executive Vice President.”Withover50million piecessoldworldwide andanever-growingcommunityof fans sharing their collections online, now is the perfect time to reintroduce the line with a refreshed identity. This rebrand celebrates everything Palm Pals represent – playfulness, connection, andcollectability-while positioning the brand for even bigger global growth.”
VisionoftheRebrand
The Palm Pals rebrand envisions a unified global identity that brings fans together across cultures through shared joy, emotional connection, and gentle comfort. By redefining the brand's look and digital experience, Aurora World aims to create a cohesive and immersive collector journey that celebrates individuality and community-core to what makes Palm Pals beloved worldwide.
HighlightsoftheRebrand
— Global Launch- A worldwide rebrand with unified visuals, packaging, and brand experience.
— New Visual Identity- A refreshed logo and packaging design that captures Palm Pals'livelyandyouthful personality.
— Enhanced Digital Experience- The redesigned PalmPals.com will feature improved collector tools, backstories, and interactive content to engage fans.
— Social Media Engagement- Leveraging Palm Pals' viral popularity, new campaigns andfanspotlightswillhighlightthevibrantglobal collectorcommunity.
— Future Growth-Thenewbrandidentity laysthefoundationforPalmPalstoexpand beyond plush into new lifestyle and licensed categories.
With its widespread retail presence and extensive global reach, Palm Pals continues to gain momentum across specialty gifts, toys, and mass retailers. The global rebrand ensures the line remains both a beloved collectible for fans and a strong performer for retail partners worldwide.
The reimagined Palm Pals line officially debuts across stores and online channels worldwide on January 1, 2026. Fans are invited to explore the refreshed collection atwww.PalmPals.comandjointheconversationwiththecollector communityacrossall major social media platforms.
AboutAuroraWorld
Aurora World is a premier global manufacturer of plush toys and high-quality gift products, celebrating over 40 years of innovation and creativity. Known for its beloved characters, superior craftsmanship, and commitment to sustainable practices, Aurora World continues to bring smiles to millions of consumers worldwide through partnerships with top licensors and original product lines.
Click here for more details about our booth at: https://tfny2026.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=11318
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SOURCE Aurora World Inc.
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