NEW YORK, NY / ACCESS Newswire / November 11, 2025 / Pomerantz LLP announces that a class action lawsuit has been filed against V.F. Corporation ("VFC" or the "Company") (NYSE:VFC) and certain officers.â?¯â?¯ The class action, filed in the United States District Court for the District of Colorado, and docketed under 25-cv-xxxxx, is on behalf of all investors in VFC securities, other than Defendants, between October 27, 2022 and May 20, 2025, both dates inclusive (the "Class Period" and the "Class"), seeking to recover damages caused by Defendants’ violations of the federal securities laws and to pursue remedies under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder, against the Company and certain of its top officials.
If you are an investor who purchased or otherwise acquired VFC securities during the Class Period, you have until November 12, 2025, to ask the Court to appoint you as Lead Plaintiff for the class.â?¯ A copy of the Complaint can be obtained at www.pomerantzlaw.com. â?¯ To discuss this action, contact Danielle Peyton at newaction@pomlaw.com or 646-581-9980 (or 888.4-POMLAW), toll-free, Ext. 7980. Those who inquire by e-mail are encouraged to include their mailing address, telephone number, and the number of shares purchased.â?¯
[Click here for information about joining the class action]
VFC is an apparel, footwear, and accessory company that sells outdoor, active and workwear products in the Americas, Europe, and the Asia-Pacific region. Among VFC’s brands are Vans, The North Face, Timberland, and Dickies. VFC distributes its products through both its wholesale channel and its direct-to-consumer operations, including VFC-owned stores and e-commerce sites.
For at least several years prior to the filing of this Complaint, analysts have widely viewed VFC as a company in decline. In an August 2025 article published on the investment website Seeking Alpha, a hedge fund portfolio manager summarized market consensus, describing VFC as:
For decades, . . . a well-regarded portfolio of lifestyle brands, admired by both investors and consumers. But over the past few years, things have gone downhill. The brands are still familiar, but the financials are telling a much different story-one of shrinking sales, extremely high debt, asset impairments, and a balance sheet that’s hollowed out once you strip away the fluff.
The Complaint alleges that, throughout the Class Period, VFC and its officers acknowledged the challenges that the Company faced but consistently reassured investors of the purported strength of VFC’s brands and the purported efficacy of VFC’s various turnaround initiatives aimed at restoring growth. On an October 22, 2022 earnings call, then-Chief Executive Officer ("CEO") Steven E. Rendle described an initiative "to reset, refocus and reaccelerate" VFC’s Vans brand and spoke of "invest[ing] behind digital and innovations, with our brands generating a regular cadence of new product initiatives driving an increasingly closer connection to our consumers." Roughly one year later, VFC formally announced an extensive turnaround plan, dubbed "Project Reinvent", which the Company’s new CEO Bracken Darrell asserted "will improve [VFC’s] brand- building and execution while addressing with urgency our top priority of improving North America, accelerating the Vans turnaround, significantly reducing our fixed cost and leverage."
The Complaint alleges that, throughout the Class Period, Defendants made materially false and misleading statements regarding VFC’s business and operations. Specifically, Defendants made false and/or misleading statements and/or failed to disclose that: (i) actions more drastic than the Reinvent initiative and VFC’s other disclosed turnaround efforts would be necessary to restore the Vans brand to growth; (ii) the foregoing would negatively impact the revenue growth trajectory of the Vans brand specifically and VFC generally to a greater extent than Defendants had contemplated or cautioned in their public statements; and (iii) as a result, Defendants’ public statements were materially false and/or misleading at all relevant times.
On May 21, 2025, VFC reported its fourth quarter and full fiscal year 2025 results, highlighting a significant decline in Vans’ growth trajectory, which plunged from a mere 8% loss in the third quarter to a 20% loss in the fourth quarter, and cautioned investors that the decline would continue through the next quarter. The Company attributed its results and below-expectation guidance largely to "a direct effect of deliberately reduced revenue to eliminate unprofitable or unproductive businesses" and "an additional set of deliberate actions" which were already in place but previously undisclosed.
On this news, VFC’s stock price fell $2.28 per share, or 15.8%, to close at $12.15 per share on May 21, 2025.
Pomerantz LLP, with offices in New York, Chicago, Los Angeles, London, Paris, and Tel Aviv, is acknowledged as one of the premier firms in the areas of corporate, securities, and antitrust class litigation. Founded by the late Abraham L. Pomerantz, known as the dean of the class action bar, Pomerantz pioneered the field of securities class actions. Today, more than 85 years later, Pomerantz continues in the tradition he established, fighting for the rights of the victims of securities fraud, breaches of fiduciary duty, and corporate misconduct. The Firm has recovered billions of dollars in damages awards on behalf of class members. See www.pomlaw.com.
Attorney advertising. â?¯Prior results do not guarantee similar outcomes.
SOURCE: Pomerantz LLP
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