PlanetWEST, a pioneering environmental technology firm, today unveiled its innovative carbon capture system,MIDAC (Mobile Intelligent Direct Air Capture – Pat.Pend.), engineered to tackle severe air pollution and accelerate climate action in the megacities of theGulf States. This launch addresses the urgent need for cleaner air in one of the world's most environmentally vulnerable regions.
Targeting the Gulf's Critical Environmental Crisis
Rapid urbanization has left megacities, including those in the Gulf States (such as Riyadh, Jeddah, Dammam, and cities in Kuwait, Qatar, Bahrain, and the UAE), with dangerously high concentrations of harmful particulate matter (andBlack Carbon). The Gulf region is also warming significantly faster than the global average, facing intensified threats from extreme heatwaves, water scarcity, and dust storms.
“The air quality crisis in many of our global cities demands innovative and scalable solutions,” saidChris Catlin, CEO of PlanetWEST. “Our decision to focus on the Gulf States stems from the region's unique environmental challenges and our commitment to making animmediate, positive impactwhere it's needed most.”
MIDAC: A Game-Changing Focus on Particulate Matter
MIDAC is a revolutionary solution for localized air purification. Uniquely engineered to integrate with existing vehicular radiator systems, it actively draws in ambient air, absorbing microscopicand largerparticles, including Black Carbon. These hazardous particulates are then stored for efficient offloading and responsible disposal or recycling.
The system's most radical feature is its target: it does not primarily focus on capturing gaseous. Instead,MIDAC targets solid carbon-based particulate matterlikeBlack Carbon (BC). This shift offers critical advantages:
— A More Potent Target:Black Carbon, a key component has an immediate warming effect up to1,500 times greaterthanby mass. Capturing it delivers a much faster and more powerful climate benefit.
— Concentrated Emissions:Particulate matter is highly concentrated in pollution hotspots-primarily in megacities-offering more targeted and energy-efficient opportunities for capture and mitigation than the uniformly dispersed.
PlanetWEST's strategic launch empowers nations to take control of their air quality, with the added benefit that MIDAC systems are designed forin-country manufacturing, fostering local expertise and economic growth. By directly capturing pollutants, MIDAC aims to create cleaner and cooler micro-environments, contributing to better public health outcomes and supporting the region's efforts to build climate resilience.
About PlanetWEST: PlanetWEST is a leading environmental technology company dedicated to developing cutting-edge solutions for global environmental challenges. www.planetwest.net
Media Contact:Chris Catlin404529@email4pr.com 310-924-2418
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SOURCE PlanetWEST
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