Muscle relief meets skincare with DRAGONBALM, a powerful new personal care product launched today by Strike Goods through an exclusive partnership with the BruceLee family. Built on three key principles: Better for You Ingredients, Skin Nourishment and Aromatherapy, DRAGONBALM's years-long development was guided by BruceLee's principle to “Absorb what is useful, discard what is not, and add what is uniquely your own.”
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Unlike traditional menthol rubs, DRAGONBALM ($32) targets muscle relief and skin rejuvenation with a powerful, plant-derived formula and spa-like experience grounded in time-honored, aromatic rituals. The balm is available immediately on Amazon, and in-store at select retailers across Southern California, including A Snail's Pace and Fleet Feet.
Plant-Derived Relief Meets Modern SkincareThe culmination of 3.5 years of dedicated research and development, DRAGONBALM harnesses natural, antioxidant-rich ingredients like Arnica and Calendula to boost recovery, circulation and skin health. Its non-staining, velvety formula takes relief further with a nourishing blend of Vitamin E, Olive Oil and Shea Butter-delivering hydration for smoother, more resilient skin.
Elevating the sensory experience, aromatherapeutic notes of Peppermint, Eucalyptus and Wintergreen bring focus, refreshment and calm with every use. The result is a muscle recovery balm that feels indulgent, smells invigorating and works instantly.
Rooted In Legacy and Innovation”My Father believed that true strength comes from harmony – mind, body and spirit in balance,” says Shannon Lee, CEO andownerofBruceLeeEnterprises. “DRAGONBALM carries that message forward by offering a mindful, more natural way to support recovery and self‑renewal.”
“BruceLee's legacy inspires us to move intentionally and live with purpose,” said a Strike Goods spokesperson. “We set out to create a product that recovers the body and resets the mind, naturally – a daily ritual for modern movement. We're excited to launch a solution as authentic and effective as DRAGONBALM.”
Strike Goods, founded by a 50-year-old, family-owned manufacturer and credited with developing more than onemillion formulations for top cosmetic brands, joins forces with the BruceLee family to debut this first-in-kind innovation. DRAGONBALM stands as a tribute to Lee's philosophy of movement, mastery and modern self-care.
For more information, visit www.strikegoods.com and follow DRAGONBALM @StrikeGoods.
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Media Inquiries | Sonia Hendrix, sonia@black-buddha.com
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SOURCE Strike Goods
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