LG Launches New Digital Health Venture, ReliefAI Health, to Change the Client Experience and Tackle Critical Challenges of Mental Health

New Platform Empowers Therapists with AI-Driven Tools to Better Address Client Needs and Improve Outcomes

Global innovator LG Electronics has announced the launch of its latest venture, ReliefAI Health (ReliefAI), Inc., a new connected care platform designed to address the challenges in mental healthcare and enhance the client experience, improving early patient drop-out rates and communications between mental health practitioners and their clients.

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ReliefAI is the latest venture backed by LG NOVA, LG Electronics' North American Innovation Center. It stems from a collaboration with startups in the LG NOVA Innovation Program, including Canary Speech – a voice AI for healthcare that can screen for cognitive and behavioral conditions, VeeOne – a technology platform for virtual healthcare and Continicare Corp – a platform technology for the broader treatment and care of clients suffering from mental illness.

“Despite the demand for mental healthcare, up to 50% of clients discontinue therapy within the first four weeks1. This represents a critical breakdown in the therapy process, leading to poor outcomes for clients and significant revenue loss for clinics,” said Atul Singh, CEO of ReliefAI Health. “We've created a solution that strengthens the connection between therapist and their clients and provides a bigger picture of the experience beyond the traditional session. By integrating our AI-powered tools, we are not just going beyond therapy; we are creating a new paradigm of digital empowerment for mental health that drives better results for everyone involved.”

An AI-driven, digital cognitive behavioral therapy (CBT) platform, in the form of a mobile app, ReliefAI is built for mental healthcare practitioners to provide to their clients, enabling them to track their progress in their mental health journey, on a daily, even hourly basis. By adjusting the communication method and engagement frequency, mental healthcare providers can gather more data and analysis on a client's daily challenges and progress, thereby providing a more comprehensive picture of the client's mental health and well-being. With more insights, providers are better enabled to manage ongoing issues and triggers while uncovering the underlying causes of behavior, resulting in more effective care and lasting improvements.

For providers, ReliefAI also boosts patient engagement, improves retention, and opens new revenue streams through remote therapeutic monitoring (RTM) services. The technology and AI capabilities enable providers to become more efficient, potentially take on more clients to meet the growing needs for mental health care.

“Our experience with the project, starting with VeeOne Health, laid the foundation for innovative, technology-driven recovery support. By integrating the ReliefAI app into this comprehensive platform, we've taken another step forward-enhancing the recovery experience and improving long-term outcomes for individuals with substance use disorder,” said Raj Masih, CraveAlert Co-founder and Project Director of RPM at Potomac Highlands Guild, West Virginia.

“LG Electronics, through our brand values, has always been a proponent of improving people's well-being through our products and brand mission of Innovation for a Better Life. At LG NOVA, we're building new ventures that tackle significant societal challenges and contribute to a better future,” said Sokwoo Rhee, executive vice president of innovation at LG Electronics and head of LG NOVA. “We see a crucial opportunity for technology to transform mental healthcare by strengthening the vital relationship between therapists and their clients. ReliefAI answers that need.”

In a competitive landscape of digital mental health solutions, ReliefAI is uniquely positioned as the only platform delivered through existing outpatient clinics, rather than creating a separate network of providers. This model ensures that the trusted, existing relationship between a therapist and their patient remains at the center of the care journey. The low adoption rate of digital CBT tools presents a significant opportunity for providers to enhance patient retention and, consequently, outcomes. Digital CBT tools have been shown to improve patient retention by 2.8×2 and currently show an adoption rate of only 16%3.

The ReliefAI platform is a HIPAA-compliant platform that includes:

— A Patient-Facing Mobile App: A user-friendly application that encourages patient engagement through features like mood tracking, voice journaling with AI insights, and therapist-assigned CBT goal setting.

— An Integrated Provider Dashboard: A comprehensive dashboard that syncs with a practice's existing electronic health record (EHR) platform for ease of use. It provides therapists with real-time patient activity trends, AI-driven alerts, and tools for assigning and monitoring CBT activities.

— Revenue Enhancement: Automated delivery and billing of new RTM services, creating an immediate 66% revenue upside for practices based on proprietary research provided by a third party.

— Advanced Security: End-to-end data encryption, role-based access control and continuous risk assessment to ensure HIPAA compliance.

Backed by LG's leadership and expertise in building HealthTech, user-friendly and intuitive tech solutions, ReliefAI is led by an experienced team in the healthcare and technology sectors. CEO Atul Singh brings 25 years of experience in digital healthcare, having built and scaled digital health businesses for major companies like Teva, AbbVie, and Walgreens. Davide Di Censo, Head of Engineering and Product, has a 15-year track record of innovation in emerging technologies and human-centered design, including building LG's first Telehealth platform. The company is supported by a distinguished panel of clinical and AI advisors, including Dr. Brian Shaw, the co-creator of CBT; Dr. Dan Lieberman, SVP of Mental Health at Hims & Hers; and Kimberly McManus, Deputy CTO of AI at the Department of Veterans Affairs.

About ReliefAI Health, Inc.ReliefAI Health, an LG NOVA company, is a digital health company dedicated to empowering mental health providers and their patients. The company's connected care platform seamlessly integrates into existing clinical practices to enhance patient retention, outcomes, and revenue. By strengthening the therapeutic alliance through AI-driven tools and insights, ReliefAI is going beyond therapy to create a future of digital empowerment for mental health. To learn more about ReliefAI, visit https://reliefai.co.

About LG NOVALG NOVA, the North America Innovation Center for global innovation leader LG Electronics, is a team focused on bringing innovation from the outside to LG. LG NOVA is based inSanta Clara, Calif.The center's mission is to fuel innovation for LG and its partners by establishing a community to create, nurture and grow businesses. Learn more about LG NOVA atwww.lgnova.com.

About LG Electronics USALG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.

Media Contact:LG Electronics USALinda Quach+1 408 903 3045linda.quach@lge.com

1 “Early Dropout from Psychotherapy for Depression with Group- and Network-model Therapists,” Administration and Policy in Mental Health and Mental Health Services Research, 39(6), 440-447, 2012 https://pmc.ncbi.nlm.nih.gov/articles/PMC3708590/

2 “Predictors of treatment dropout in self-guided web-based interventions for depression: An 'individual patient data' meta-analysis,” Psychological Medicine, 45(13), 2717-2726, 2015 https://www.researchgate.net/publication/275050889_Predictors_of_treatment_dropout_in_self-guided_web-based_interventions_for_depression_An_'individual_patient_data'_meta-analysis

3 “Internet-Based Cognitive Behavioral Therapy Among Psychologists in a Medical Setting: A Survey on Implementation,” Journal of Medical Internet Research, 21(8), e13432, 2019 https://pmc.ncbi.nlm.nih.gov/articles/PMC6713041/

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