Alamance Foods is whipping up a playful nod to this year's epic conclusion to the global cinematic Wicked phenomenon with the launch ofWicked: For Good x Classic Cream™ Whipped Light Cream, a whimsical, limited-edition whipped cream inspired by Universal Pictures' Wicked For Good, in theaters November 21.
The new flavor playfully nods to the witches of Oz- Glinda with its color and Elphaba with its bold edge-creating a whimsical treat sure to surprise and delight!
LaunchingOctober 1, Wicked: For Good x Classic Cream™ Whipped Light Cream will debut alongside a magical campaign created in partnership withUniversal Products & Experiences, featuringuser-generated content, shareable social assets and engaging digital activationsdesigned to enchant fans ahead of the film's release.
“Last year's worldwide sensation, Wicked, captivated imaginations for fans everywhere, and we are thrilled to bring that same magic to the whipped cream aisle,” saidNick Wong, President, Alamance Foods Inc.”Wicked: For Good x Classic Cream™ Whipped Light Creamis more than a treat-it is a playful, flavorful way for fans to celebrate one of the most iconic stories of our time.”
Fans can discover the magic for themselves atall Albertsons and Pavilions stores in Southern California,all H-E-B locations across Texas, and onAmazon now.
About Universal Pictures' Wicked: For GoodLast year's global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. The final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar®nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.
About Universal Products & Experiences
Universal Products & Experiences (UP&E) drives the expansion of NBCUniversal's famed brands-across film, animation, television, and live venues-through curated physical and digital products, retail activations, and theme park experiences worldwide. UP&E oversees Consumer Products & Games and Theme Parks Products & Retail divisions, delivering immersive brand engagement across global platforms.
About Alamance Foods
Alamance Foods, Inc., a family-run company since 1927 located in Burlington, N.C., is celebrated for their inventive and flavorful food and beverage offerings. Its signature brands include Classic Cream, Whipt, FunPops, Coffee Toppers Cold Foam, and more. With a dedication to innovation, quality, and consumer delight, Alamance Foods continues to lead in everyday indulgence and celebratory moments across America.
For more:www.alamancefoods.com
CONTACTS:Licensing – Tara Blitz |Tara@BlitzLicense.comSales & Marketing – Casey Green | Casey.Green@AlamanceFoods.com
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SOURCE Alamance Foods
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