Third quarter electrified Toyota and Lexus sales make up over 47 percent of total sales volume
30 electrified vehicle options available between both Toyota and Lexus brands
Toyota Motor North America (TMNA) today reported September 2025 U.S. sales of 185,748 vehicles, up 14.2 percent on a volume basis and up 9.5 percent on a daily selling rate (DSR) basis versus September 2024. Sales of electrified vehicles for the month totaled 85,092 up 8.1 percent on a volume basis and up 3.6 percent on a DSR basis representing 45.8 percent of total sales volume.
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For the third quarter, TMNA reported sales of 629,137 vehicles, up 15.9 percent on a volume basisand up 14.4 percent on a DSR basis versus the third quarter of 2024. Sales of electrified vehicles for the third quarter totaled 282,794 up 10.5 percent on a volume basis and up 9.1 percent on a DSR basis representing 44.9 percent of total sales volume.
Toyota division posted September sales of 158,959 vehicles, up 13.4 percent on a volume basis and up 8.7 percent on a DSR basis. For the quarter, Toyota division reported sales of 537,528 vehicles, up 16.4 percent on a volume basis and up 14.9 percent on a DSR basis.
Lexus division posted September sales of 26,789 vehicles, up 19.4 percent on a volume basis and up 14.4 percent on a DSR basis. For the quarter, Lexus division reported sales of 91,609 vehicles, up 13.1 percent on a volume basis and up 11.6 percent on a DSR basis.
“Strong customer demand continues across our entire lineup, and vehicles are selling as fast as we build them,” said Andrew Gilleland, senior vice president at Toyota Motor North America. “As we gear up for the next-generation RAV4, the current model remains a customer favorite. Our multi-pathway powertrain strategy is also driving steady growth, with electrified vehicles nearing 50% of our sales.”
September and Third Quarter 2025 Highlights(volume basis unless otherwise noted)
TMNA:
— September sales up 14.2 percent
— September electrified vehicle sales of 85,092, up 8.1 percent; represents 45.8 percent of total sales volume
— Third quarter sales up 15.9 percent
— Third quarter electrified vehicle sales of 282,794, up 10.5 percent; represents 44.9 percent of total sales volume
— 30 total electrified vehicles currently available in dealerships between both the Toyota andLexus brands
— Among the lowest incentives among full-line manufacturers
Toyota Division:
— September sales up 13.4 percent
— September electrified vehicle sales of 76,196, up 7.8 percent
— Third quarter sales up 16.4 percent
— Third quarter electrified vehicle sales of 251,821, up 10.8 percent
Lexus Division:
— September sales up 19.4 percent
— September electrified vehicle sales of 8,896, up 11.2 percent
— Third quarter sales up 13.1 percent
— Third quarter electrified vehicle sales of 30,973, up 8.6 percent
About Toyota Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.
Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company's U.S. operating sites.
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media contact: Derrick Brown derrick.brown@toyota.com
TOYOTA U.S. SALES SUMMARYSeptember 2025 — CURRENT MONTH — — CALENDAR YEAR TO DATE — 2025 2024 DSR % VOL % 2025 2024 DSR % VOL %TOTAL TMNA 185,748 162,595 9.5 14.2 1,865,876 1,729,519 8.4 7.9TOTAL TOYOTA DIV. 158,959 140,152 8.7 13.4 1,595,301 1,481,319 8.2 7.7TOTAL LEXUS DIV. 26,789 22,443 14.4 19.4 270,575 248,200 9.5 9COROLLA 18,457 15,761 12.2 17.1 179,983 177,092 2.1 1.6SUPRA 221 217 -2.4 1.8 2,009 2,329 -13.4 -13.7GR86 (INCL FR-S) 652 498 25.5 30.9 8,107 9,643 -15.6 -15.9MIRAI 45 30 43.8 50.0 157 346 -54.4 -54.6CROWN 1,139 819 33.3 39.1 8,689 17,434 -49.9 -50.2PRIUS 3,813 5,255 -30.5 -27.4 46,777 28,642 64 63.3CAMRY 24,521 22,934 2.5 6.9 234,426 227,576 3.5 3TOTAL TOYOTA DIV. CAR 48,849 45,515 2.9 7.3 480,151 463,074 4.1 3.7IS 1,429 1,168 17.2 22.3 14,668 14,391 2.4 1.9RC 97 112 -17.0 -13.4 1,080 1,370 -20.8 -21.2ES 3,208 2,873 7.0 11.7 29,788 30,284 -1.2 -1.6LS 44 150 -71.9 -70.7 894 1,706 -47.4 -47.6LC 50 102 -53.0 -51.0 1,004 1,294 -22.1 -22.4TOTAL LEXUS DIV. CAR 4,828 4,405 5.0 9.6 47,434 49,049 -2.9 -3.3TOTAL TMNA CAR 53,677 49,920 3.0 7.5 527,585 512,123 3.5 3BZ 61 1,324 -95.6 -95.4 12,264 13,577 -9.3 -9.7RAV4 36,599 31,296 12.1 16.9 358,134 350,331 2.7 2.2COROLLA CROSS 6,386 6,282 -2.6 1.7 73,341 67,674 8.8 8.4CROWN SIGNIA 1,057 1,711 -40.8 -38.2 16,277 2,281 616.7 613.6VENZA 4 1,748 -99.8 -99.8 703 29,790 -97.6 -97.6HIGHLANDER 4,083 5,060 -22.7 -19.3 42,677 77,287 -44.5 -44.8GRAND HIGHLANDER 10,494 10 100,000.0 105,000.0 99,833 55,410 81 80.24RUNNER 8,844 5,745 12.0 16.9 67,001 89,191 -39.9 -40.1SEQUOIA 2,036 1,854 5.2 9.8 18,486 19,290 -3.7 -4.2LAND CRUISER 2,145 3,059 -32.8 -29.9 35,146 18,296 92.9 92.1TOTAL TOYOTA DIV. SUV 71,709 58,089 18.3 23.4 723,865 723,128 0.5 0.1SIENNA 7,802 6,665 12.2 17.1 75,876 50,789 50.0 49.4TACOMA 20,392 18,027 8.4 13.1 204,464 126,805 61.9 61.2TUNDRA 10,207 11,856 -17.5 -13.9 110,945 117,523 -5.2 -5.6TOTAL TOYOTA DIV. PICKUP 30,599 29,883 -1.9 2.4 315,409 244,328 29.7 29.1TOTAL TOYOTA DIV. TRUCK 110,110 94,637 11.5 16.3 1,115,150 1,018,245 10.0 9.5UX 426 402 1.6 6.0 6,899 6,881 0.7 0.3NX 5,192 5,034 -1.2 3.1 57,256 53,515 7.5 7.0RZ 86 523 -84.2 -83.6 5,339 8,381 -36.0 -36.3RX 8,682 8,590 -3.1 1.1 80,427 83,341 -3.1 -3.5TX 4,418 1 423000.0 442000.0 39,546 21,315 86.3 85.5GX 2,602 3,022 -17.5 -13.9 28,244 20,906 35.7 35.1LX 555 466 14.1 19.1 5,430 4,812 13.3 12.8TOTAL LEXUS DIV. TRUCK 21,961 18,038 16.7 21.7 223,141 199,151 12.5 12.0TOTAL TMNA TRUCK 132,071 112,675 12.3 17.2 1,338,291 1,217,396 10.4 9.9Selling Days 24 23 229 230DSR = Daily Selling RateTOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARYSeptember 2025 — CURRENT MONTH — — CALENDAR YEAR TO DATE — 2025 2024 DSR % VOL% 2025 2024 DSR % VOL%TOYOTA PRIUS HYBRID 2,111 3,832 -47.2 -44.9 34,237 20,331 69.1 68.4TOYOTA PRIUS PLUG-IN HYBRID 1,702 1,423 14.6 19.6 12,540 8,311 51.5 50.9TOYOTA COROLLA HYBRID 2,365 3,048 -25.6 -22.4 37,135 40,152 -7.1 -7.5TOYOTA CAMRY HYBRID 24,516 22,905 2.6 7.0 234,369 122,989 91.4 90.6TOYOTA MIRAI 45 30 43.8 50.0 157 346 -54.4 -54.6TOYOTA CROWN 1,139 819 33.3 39.1 8,689 17,434 -49.9 -50.2TOYOTA SIENNA HYBRID 7,801 6,663 12.2 17.1 75,867 50,769 50.1 49.4TOYOTA 4RUNNER HYBRID 2,127 0 0 0 13,600 0 0 0TOYOTA HIGHLANDER HYBRID 1,771 2,424 -30.0 -26.9 19,842 15,992 24.6 24.1TOYOTA GRAND HIGHLANDER HYBRID 5,329 10 50,970.0 53,190.0 48,563 20,592 136.9 135.8TOYOTA SEQUOIA HYBRID 2,036 1,853 5.3 9.9 18,486 19,286 -3.7 -4.1TOYOTA LAND CRUISER HYBRID 2,145 3,059 -32.8 -29.9 35,146 18,296 92.9 92.1TOYOTA BZ4X BEV 61 1,324 -95.6 -95.4 12,264 13,577 -9.3 -9.7TOYOTA RAV4 HYBRID 12,830 12,761 -3.6 0.5 139,446 152,328 -8.1 -8.5TOYOTA RAV4 PLUG-IN HYBRID 1,952 2,081 -10.1 -6.2 16,776 24,580 -31.5 -31.7TOYOTA COROLLA CROSS HYBRID 2,214 2,112 0.5 4.8 24,594 25,259 -2.2 -2.6TOYOTA CROWN SIGNIA 1,057 1,711 -40.8 -38.2 16,277 2,281 616.7 613.6TOYOTA VENZA HYBRID 4 1,748 -99.8 -99.8 703 29,790 -97.6 -97.6TOYOTA TACOMA HYBRID 2,354 1,506 49.8 56.3 22,773 4,526 405.4 403.2TOYOTA TUNDRA HYBRID 2,637 1,374 83.9 91.9 22,065 33,679 -34.2 -34.5LEXUS ES HYBRID 1,472 1,394 1.2 5.6 13,671 12,979 5.8 5.3LEXUS UX HYBRID 426 402 1.6 6.0 6,899 6,881 0.7 0.3LEXUS LX HYBRID 261 0 0 0 1,987 0 0 0LEXUS NX HYBRID 2,089 1,786 12.1 17.0 23,002 19,485 18.6 18.0LEXUS NX PLUG-IN HYBRID 289 384 -27.9 -24.7 5,658 4,866 16.8 16.3LEXUS RZ BEV 86 523 -84.2 -83.6 5,339 8,381 -36.0 -36.3LEXUS RX HYBRID 2,915 3,130 -10.7 -6.9 29,546 30,105 -1.4 -1.9LEXUS RX PLUG-IN HYBRID 412 372 6.1 10.8 4,733 2,819 68.6 67.9LEXUS TX HYBRID 858 3 27,308.0 28,500.0 7,311 3,549 106.9 106.0LEXUS TX PLUG-IN HYBRID 83 2 3,877.0 4,050.0 689 383 80.7 79.9LEXUS LS HYBRID 5 3 59.7 66.7 34 77 -55.7 -55.8LEXUS LC HYBRID 0 1 -100 -100 9 14 -35.4 -35.7TOTAL TMNA Electrified Vehicles 85,092 78,683 3.6 8.1 892,408 710,060 26.2 25.7TOTAL TOYOTA Electrified Vehicles 76,196 70,683 3.3 7.8 793,530 620,521 28.4 27.9TOTAL LEXUS Electrified Vehicles 8,896 8,000 6.6 11.2 98,878 89,539 10.9 10.4TOTAL TMNA SALES RATIO 45.8% 48.4% 47.8% 41.1%Selling Days 24 23 229 230
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SOURCE Toyota Motor North America
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