Cincoro Tequila, an award-winning portfolio of premium tequilas, announced today that its rarest expression to date, a one-of-one 1.75L limited-edition bottle designed by rapper and culture icon Travis Scott, has sold at auction. The exclusive bottle was sold for £10,000 ($13, 500 USD) during the second annual Annabel's for the Amazon Gala at the iconic members-only club, Annabel's, in London.
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Crafted in close collaboration with the Cincoro team, the bottle features a sleek chocolate-brown finish and custom gold metallic symbols inspired by Mexico's rich tequila-making traditions. Reinterpreted through Scott's bold and modern vision, the design fuses heritage with innovation. The result is a seamless blend of modern edge and elegance, a true collector's piece that redefines what a tequila bottle can be. Inside, the bottle holdsCincoro's award-winning Extra Añejo, which was aged for over 40 months in Tennessee whiskey barrels.
“Working with Travis has been an incredible creative journey,” said Emilia Fazzlarai, Cincoro Tequila Co-founder & Executive Chairperson. “He brought a completely unique perspective to this collaboration, rooted in both cultural vision and attention to detail. This partnership represents a bold step forward for Cincoro as we continue to redefine what luxury tequila can be.”
The auction coincided with the official launch of Cincoro Tequila in the UK, marking a milestone moment for the brand as it continues its global expansion. All of the proceeds from the auction support the reforestation efforts through the Annabel's for the Amazon initiative.
This exclusive bottle drop also marks the beginning of an ongoing creative partnership between Travis Scott, Cincoro Tequila and Cactus Jack, with future collaborations already in development. Together, Cincoro x Travis Scott plans to reimagine what collectible, high-design tequila bottles can look like by merging cultural influence with timeless craftsmanship for collectors and connoisseurs alike.
“This is just the beginning with Cincoro,” said Travis Scott.
For more information on Cincoro's upcoming collaborations with Travis Scott and to be the first to know, please sign up for the Founder's Club at www.cincoro.com/founders-club/.
About Cincoro
In July 2016, five friendly competitors met for dinner and bonded over their shared passion for tequila. After many more adventures together, this group of five founding partners set out with one mission: to create the finest tequila anyone has ever tasted. Cincoro Tequila is uniquely made with 100% Blue Weber agave from private farms in both the highland and lowland regions of Jalisco, Mexico. The agave is hand-selected and slow-cooked in a small batch process to create the Cincoro signature taste profile. This is the heart of Cincoro: a rich and delicious family of tequilas that are smooth on the palate with a complex, long finish. Cincoro Tequila is a taste experience unlike any other, created to be sipped neat, but also to elevate cocktails. For more information about Cincoro, please visit www.Cincoro.com and @Cincoro.
Media Contact: Caitlin Sawyer, Pr@sawyerstrategy.com
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SOURCE Cincoro Tequila
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