In this free webinar, learn how to diagnose hidden choice barriers that undermine recruitment. Attendees will discover how to apply proven behavioral science to improve trial messaging and design. The featured speakers will discuss how to increase enrollment among low-activation patients by tailoring support to their readiness level. Attendees will also learn how to integrate decision support tools and personalized journeys that convert hesitation into engagement.
Patients don't say “no” because they're unwilling to enroll in a clinical study. They say “no” because clinical trials haven't been made easy, clear or personally meaningful to say “yes.” Every decision to join (or avoid) a clinical trial is shaped by a web of micro-barriers: confusion, fear, overload and inertia. This presentation reframes the enrollment problem through the lens of choice architecture and patient activation, two behavioral science frameworks that reveal why good trials fail to earn patient participation.
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The featured speakers will explore how applying the science of choice, including framing, defaults, simplification and social proof, can reshape the way trials are offered, perceived and accepted. Combined with patient activation strategies that boost confidence, comprehension and agency, this approach offers a replicable way to design trial experiences that work with human decision-making, not against it.
Drawing on evidence from real-world trials and behavioral health programs, this session will offer a practical roadmap for transforming a patient's “no” into an informed and empowered “yes.” It's not about persuading harder, it's about designing smarter.
Registerfor this webinar to learn patient recruitment strategies that reduce friction and improve trial participation.
Join experts from Jumo Health, John Seaner, Behavioral Science Consultant; Mike Burton, SVP, Strategy & Value; and Joe Brady, VP, Executive Creative Director, for the live webinar on Monday, October 6, 2025, at 1pm EDT (10am PDT).
For more information or to register for this event, visit Patient Recruitment Strategies: Fixing the Friction in Trial Enrollment.
ABOUT XTALKS
Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars and digital content to the global life science, food, healthcare and medical device communities. Every year, thousands of industry practitioners (from pharmaceutical, biotechnology, food, healthcare and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps professionals stay current with industry developments, regulations and jobs. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.
To learn more about Xtalks, visit www.xtalks.comFor information about hosting a webinar, visit www.xtalks.com/why-host-a-webinar/
Contact:Vera KovacevicTel: +1 (416) 977-6555 x371Email: vkovacevic@xtalks.com
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