Look, we know what you're thinking: another brand using influencers… how revolutionary! But let's be honest, when you've been turning heads (and pouring pink shots) since 1996, sometimes a little re-introduction is in order.
Tequila Rose, the world's #1 strawberry cream liqueur, is back on the American scene; not with a full rebrand, but with a fresh wave of bold, unapologetically pink energy. And yes, we're enlisting some very fun, very fabulous internet humans to help us do it.
Why? Because the women who first fell in love with our strawberry-tequila combo in the 90s are now introducing it to a new generation, and we're here for every bachelorette bash, girls' night in, and rooftop brunch along the way.
“Tequila Rose is a sweet escape; not everything has to be hard liquor and high efforts.” says Brand Influencer Alexa Stander. “Sometimes you just want something effortlessly pretty, tasteful, and unlike anything else. Its soft pink colour makes it the perfect drink for special moments and celebrations, while still being playful and easy to enjoy.”
So yes, we're building out the grid with fresh faces, confident captions, and a little more sparkle to show you how Tequila Rose fits into real life; whether that's a beach cooler, your best friend's bridal suite, or just your freezer for when it's one of those weeks.
Fans can follow along and tag their own moments using #unapologeticallypink – because life is short, and your liqueur should be both pretty and delicious.
Follow us on Instagram @LoveTequilaRoseand meet the crew.
It's not a revolution, it's a reawakening. And it's strawberry-sweet.
About Tequila RoseTequila Rose is a premium brand of the Holladay Distillery. Combining Mexican tequila and strawberry-flavored real dairy cream, Tequila Rose was the first of its kind to pair cream with anything other than Irish whiskey. Learn more at tequilarose.com and find your new favorite pink-cocktails and desserts.
Media Contact:Audrey Sisco | Marketing Communications ManagerHolladay Distillery401067@email4pr.com816.509.3122
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SOURCE Tequila Rose
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