Last night, Seattle basketball star and style iconSkylar Diggins made her final entrance of the regular season in a piece unlike anything seen before- a one-of-a-kind Protein Puffer Jacket, crafted with an extraordinary 422 grams of protein sourced from real milk (yes, dairy milk).
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Milk has always been an essential in sports performance-delivering 8 grams of complete protein in every serving, along with electrolytes and nutrients that support muscle repair and recovery. The Protein Puffer turns an invisible advantage into a physical form, signaling what happens when the fuel behind performance becomes part of fashion culture.
What happens? In this case, you clinch the final playoff spot and look iconic in the process.
Designed in partnership with Milk and Fonco Studios-a creative studio recognized for material experimentation, immersive design, and cultural installations-the Protein Puffer represents a new chapter in the protein conversation. Fonco translated milk's nutritional power into a wearable statement, pushing the boundaries of how performance can be visualized.
Styled by Sydnee Paige, the jacket helped channel Diggins' focus and fuel heading into the final, and critical, last game of the regular season-where every ounce of performance counts. “Protein is everywhere right now, but milk has always been the original source,” said Diggins. “It's what I rely on every day for strength and recovery. Turning that into something I can wear takes that idea to another level-it's performance in every sense.”
The Protein Puffer is one of one, created not for commerce but a moment in fashion culture. As Skylar heads to the playoffs, she and Milk will look to give the jacket a new home. Are you a museum interested in spotlighting this intersection of performance heritage and fashion's future? Email us at contact@gonnaneedmilk.com for the opportunity!
For simple ideas on how to incorporate more protein into your day-to-day, follow @gonnaneedmilk on TikTok and Instagram. To learn more about the benefits of dairy milk, visitGonnaNeedMilk.com.
For high-resolution imagery, clickhere.
About the Milk Processor Education ProgramThe Milk Processor Education Program (MilkPEP), based in Washington, D.C., is funded by the nation's milk companies and is dedicated to educating consumers and increasing the consumption of fluid milk. For more information, visit MilkPEP.org.
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SOURCE MilkPEP
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