Advance America kicks off a five-week nationwide initiative that connects community engagement with customer empowerment through storytelling and rewards.
Advance America today announced the launch of Making It Work, a five-week nationwide celebration running Sept. 8 through Oct. 12, 2025. The campaign highlights the resilience, ingenuity, and everyday victories of customers while strengthening community connections across more than 800 branch locations.
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The Making It Work campaign spotlights the ingenuity and resilience customers demonstrate in their daily lives.
“At Advance America, our team members share remarkable examples of resourcefulness from our customers every day,” said Laura McCutcheon, Vice President of Marketing. “Making It Work gives us a platform to celebrate these stories while reinforcing our commitment to supporting financial journeys. We're not just providing financial services – we're championing the determination and creativity our customers show in making life work.”
About the Making It Work campaign
Customers are invited to share their “small wins” and stories of inspiration through photos, stories, and notes using the hashtag #UMakeItWork on social media. Weekly winners will receive special rewards, and standout stories will be featured across Advance America's digital platforms and in stores.
America employees will also participate by creating community celebration boards, highlighting customer stories, and sharing how their teams “make it work” through service and local engagement.
Campaign details
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— Dates: Sept. 8 – Oct. 12, 2025
— How to participate: Share your story on social media with #UMakeItWork or visit a local branch.
— Prizes: Weekly cash rewards for selected participants; stories highlighted online and in stores.
For more information, visit:
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— advanceamerica.net/umakeitwork
— facebook.com/advanceamerica/
Media Contact: mediarequest@teampurpose.com
About Advance AmericaFounded in 1997, Advance America is a leading state-licensed consumer lender in the US. It operates over 800 storefronts in communities across 22 states, along with online lending operations, and has approximately 2,500 employees. Advance America seeks to help each customer achieve their version of financial stability in the moment and in the future through a variety of personal credit options. Please visit AdvanceAmerica.net for more information.
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SOURCE Advance America
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