Haier Small Domestic Appliances (Haier SDA) debuts a variety of innovative small appliance product series at IFA 2025, which opened on September 5 at Messe Berlin, with a special focus on its brand philosophy, “Naturally Connected”-aimed at creating a sustainable smart living ecosystem through human-centered design and technological innovation.
As the world's largest home and consumer tech event, IFA 2025 brings together global leaders and innovators to shape the future, from game-changing launches to future-defining ideas. The Haier, Hoover and Candy brands are unveiling multiple groundbreaking products spanning kitchen appliances, cleaning equipment and more, highlighting Haier's comprehensive strategy in the smart home industry.
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Haier: From Cooking to Amazing
Haier is introducing the Compact Coffee Machine Series 5, featuring an ultra-compact design that fits into any kitchen space without compromising performance and convenience. The five classic preset menus enable one-touch brewing as well as customizable options to tailor drinks to personal preferences.
Powered by a robust 19-bar pump pressure system, the machine ensures consistent, high-quality extraction for rich, aromatic coffee. Its automated self-cleaning technology simplifies the process while maintaining hygiene.
Meanwhile, the innovative dual-basket air fryer is a master of cooking efficiency, revolutionizing meal preparation with independent temperature control technology that allows each basket to operate at different settings for flexible cooking. It boasts an expansive 11-liter capacity with a removable divider plate to accommodate large portion sizes or multiple dishes at the same time.
With individual control enabled, it's perfect for busy households with diverse culinary needs-whether crisping fries in one zone while roasting vegetables in the other, this appliance delivers efficiency and flexibility for modern kitchens.
Hoover: The Performance That Lasts
At IFA 2025, Hoover presents HF3 Pro vacuum, engineered with advanced multi-scene brush heads for seamless surface transitions and one-touch dust emptying that enhances daily cleaning comfort by eliminating manual dust handling for a cleaner, more convenient user experience. HF3 Pro delivers powerful, zero-loss suction in a lightweight design with industry-leading 90-day maintenance-free operation that minimizes long-term upkeep, ensuring sustained performance and reliability. Featuring anti-wrap technology, specialized flat nozzles, pet brushes, removable battery, wall mounts and more, HF3 Pro sets new standards for effortless home cleaning, representing Hoover's next-generation approach to intelligent vacuum solutions.
Candy: Ready to Live
With a commitment to making smart, user-centric living effortlessly accessible, Candy's new microwave, air fryer and toaster products emphasize simplicity and efficiency with a streamlined interface designed to eliminate complexity in daily cooking.
From kitchen appliances to home cleaning solutions, Haier SDA consistently strives to reduce user effort, enhance efficiency, and integrate eco-friendly and energy-saving principles into its innovations.
Looking ahead, HaierSmallDomesticAppliances will continue to advance sustainable living, leveraging cutting-edge technologies and human-centric designs to set new industry standards and redefine smart home ecosystems for everyone.
For more information, please visithttps://www.haier-europe.com/Facebook:https://www.facebook.com/haiersmalldomesticappliancesInstagram:https://www.instagram.com/haier.smalldomesticappliances/
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SOURCE Haier Small Domestic Appliances
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