The Italian icon will be featured on gamedays at MetLife Stadium during the 2025 regular season
Parmigiano Reggianoinksitsfirst sponsorshipwithaprofessionalsports teamintheUnitedStates
The New York Jets and Parmigiano Reggiano, a globally recognized icon of Italian food and culture, have kicked off a multi-year strategic partnership for the 2025 NFL season, marking the Italian cheese consortium's first-ever sponsorship with a U.S. professional sports team. Fans can expect authentic culinary integrations throughout MetLifeStadiuminadditiontoadedicated marketing plan.
https://mma.prnewswire.com/media/2764683/New_York_Jets__cheese_branded_helmet.jpg
ThelandmarksponsorshipisParmigianoReggiano'sfirstwithaprofessionalsports teamintheUnited States, marking a pivotal step in the brand's expansion into the US market. With the partnership, the iconic PDO cheese producer hopes to grow brand recognition overseas and meaningfully connect withAmericanconsumers.TointegrateParmigianoReggianointotheJets'gameday experience,the two brands have revealed new activations at MetLife Stadium, ranging from concessions to features on the stadium's videoboard during home games.
“The Jets are excited to partner with Parmigiano Reggiano, a globally recognized and respected brand,” said Jeff Fernandez, Jets Senior Vice President, Business Development + Ventures. “This partnership continues the Jets' long-term commitment to providing fans with the world-class international cuisinethey are accustomed toduring homegames at MetLife Stadium and throughout NewYorkCity.WelookforwardtocollaboratingwithParmigianoReggiano thisseasontoelevatefans' experiences in new and flavorful ways.”
Inside MetLife Stadium, Parmigiano Reggiano-forward dishes will be served at various food destinations including the Commissioner's Club, Green Room, and Coaches Club, where the Jets will offer antipasto stations featuring ParmigianoReggiano and tossed pasta stations using Parmigiano Reggiano cheesewheels. Menu options available in thestadium's top clubthat highlight Parmigiano Reggiano will evolve throughout the course of the season, ushering in new offerings with each game. ParmigianoReggianocheesewillalsobeavailableasanadd-on atdesignatedNonna Fusco'sstands throughout MetLife Stadium.
In addition, the partnership will include season-long videoboard segments like the “Say Cheese Cam” and “Cheesy Dance Cam”. Fans will also have the opportunity to win special prizes including personalized ParmigianoReggiano wheels.
Cheese sampling activations will take place in the Tailgate Zone on October 19 and November 30. The partnership also includes a focused marketing plan designed to expand Parmigiano Reggiano's footprint in theAmericanmarket, spanning influencer engagement andbothout-of-homeanddigital advertising in the New York area.
“ParmigianoReggiano has always championed athletes and sport, and we are delighted to take to the field alongside an American football legend like the New York Jets, who share our core values of excellence and commitment to greatness,” states Parmigiano ReggianoConsortiumPresidentNicola Bertinelli.
TheUSservesasParmigianoReggiano'smainforeignmarket, withashareof22.5%andover16,000 tons exported in 2024, numbers that reflect an ever-growing demand from careful consumers who choose quality and tradition. An expansion of the cheese's footprint stateside is natural, explains Bertinelli. “TheJets are oneof the strongest symbols of New York, acity that represents the beating heartofParmigianoReggiano PDO in the USA. With this sponsorship, we want to strengthen our bond with American culture through the tradition of football, a true collective ritual that unites generations, families, and communities. American football is entertainment, conviviality, sociability, and sharing, in which food is the social glue par excellence. Being alongside the New York Jets means creating a relationship with consumers and sharing with them what makes Parmigiano Reggiano unique.”
AboutParmigianoReggianoFor nearly 1,000years, ParmigianoReggianohas beenproduced exclusively intheItalian provinces of Parma, Reggio Emilia, Modena, Mantua to the right of the Po river, and Bologna to the left of the Reno River. Parmigiano Reggiano is always made with just three ingredients: cow's milk, salt and rennet.Thefeedingofcattlecomplies withthenormsofastrictspecificationthatbanstheuseofsilage and fermentedfeeds. ParmigianoReggiano isaged aminimum of12months whilemost Parmigiano Reggiano available in the US is aged a minimum of 24-36 months. No additives or preservatives are ever used as part of the strict production guidelines, nor are they needed due to the humidity-controlled aging techniques and long aging times, resulting in a naturally lactose-free cheese. For more information on Parmigiano Reggiano, headtoparmigianoreggiano.us.FollowthebrandonInstagram and Facebook at @parmigianoreggiano.na.
About New York JetsTheNewYorkJetswerefounded in1959astheNewYorkTitans, anoriginalmemberoftheAmerican FootballLeague (AFL). The Jets won Super Bowl III, defeating the NFL's Baltimore Colts in 1969. In 1970, the franchise joined the National Football League in the historic AFL-NFL merger that set the foundation for today's league. As part of a commitment to its fan base through innovation and experiences, the teamhas created initiatives such as, its trailblazing Jets Rewardsprogram, a state- of-the-art mobile app, and 1JD Entertainment, a comprehensive content platform that gives fans greateraccess to the team across all digital and social platforms. The organization takes great pride in a long-standing, year-round commitment to their community. These programs are funded by the New York Jets Foundation and look to positively influence the lives of young men and women in the tri-statearea, particularly indisadvantaged communities. Theorganization supports the effortsof the Lupus Research Alliance, youth football and numerous established charitable organizations and causes sponsored by the NFL. The New York Jets play in MetLife Stadium, which opened in 2010, and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey. For more information about the New York Jets visit newyorkjets.com.
https://mma.prnewswire.com/media/2764684/New_York_Jets__the_Italian_cheese_consortium_debuted_a_one_of_a_kind_Jets_Branded_cheese_wheel.jpg
https://mma.prnewswire.com/media/2763056/NYJ_Logo.jpg
https://c212.net/c/img/favicon.png?sn=NY65653&sd=2025-09-04
View original content to download multimedia:https://www.prnewswire.com/news-releases/new-york-jets-and-parmigiano-reggiano-announce-new-multi-year-strategic-partnership-302546606.html
SOURCE New York Jets
https://rt.newswire.ca/rt.gif?NewsItemId=NY65653&Transmission_Id=202509041200PR_NEWS_USPR_____NY65653&DateId=20250904