LiftForward Technology Supporting Officeworks Upgrade+ in Australia

Program offers Australian customers a new way to shop Apple products and services across Officeworks' national store network and online

LiftForward announced today that its embeddedfinance platform is supporting Officeworks Upgrade+, a program offering customers acrossAustralia anew way to shop the latest Apple products and services.

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Officeworks Upgrade+ was developed in partnership between Australia's leading retailer oftechnology, stationery, furniture, art supplies, and learning and development resources andleading sales finance and consumer lending business Latitude Financial Services. It enables eligible customers* to purchase Apple's products-including iPhone, MacBook, iPad, and Apple Watch-plus accessories and services with no upfront cost throughparticipating Latitude credit cards*. Customers can also choose to upgrade, trade in or keep theirdevice (subject to eligibility and/or device assessment) * at the end of their Officeworks Upgrade+plan.

LiftForward's embedded platform integrates Officeworks' ecommerce and in-store systems withLatitude and trade-in partners, creating a unified customer experience that supportsmonthly payments, device lifecycle management, and service bundling. The program includesaccess to digital services like Apple One Family and optional protection with AppleCare.

“Officeworks Upgrade+ represents a modern retail experience-one where customers can get theApple products they want, how they want them, with pricing transparency and a built-in path toupgrade,” said Jeffrey Rogers, CEO of LiftForward. “We're proud our platform is powering thisoffering across channels.”

Officeworks Upgrade+ reflects broader industry momentum toward embedded finance andsubscription-style product access. The in-store rollout follows a successful online launch.

*Officeworks Upgrade+ is available on participating Latitude credit cards. Latitude T&Cs, monthly credit card fee will apply. Other credit card fees and charges may apply. See Officeworks websitefor program.

About LiftForwardLiftForward is a leader in integrated payment and ecommerce solutions. Itscomprehensive embedded finance platform connects OEMs, merchants, financial institutions, trade-in partners, and service providers. By offering flexible financing options, subscription management, and enhanced customer experiences, LiftForward empowers partners to deliver meaningful value through innovative financial programs.

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SOURCE LiftForward, Inc.

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