Integration pairs VisualOn's player technology with G-Mana's SSAI and G-Mana Ad Solutions to deliver interactive formats, real-time transparency, and higher yield across platforms.
G-Mana (IBCbooth 5.B19), a pioneer in ad-tech innovation for OTT and CTV, today announced a joint solution withVisualOn(IBC booth 5.A55), a leading provider of premium video playback technologies,that bringsinteractive, server-side ad insertion (SSAI)to market across devices and platforms. The collaboration couplesVisualOn's player-sideAdflowintegrationwithG-Mana's SSAI platformandG-Mana Ad Solutions, the company's monetization business unit-enabling premium publishers and FAST channels to deploy high-impact interactive ad formats with broadcast-grade reliability and programmatic scale.
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The new solution supports overlays, L-shapes, picture-in-picture, underlays, and sponsorships-stitched server-side for a smooth, buffer-free experience-whileG-Mana Ad Solutionsoptimizes fill, pricing, and yield across direct and programmatic demand.
“Interactive SSAI turns passive ad breaks intotwo-way, screen-native experiences-without compromising stream quality,” saidEran Yahalomi,CEO, G-Mana. “Together with VisualOn, we've made it turnkey for broadcasters, sports streamers, and FAST operators togrow revenue, improve viewer experience, and gain real-time transparency-all in one workflow.”
“Publishers want interactivity without trade-offs,” saidYang Cai,CEO and President, VisualOn. “Our integration with G-Mana's SSAI gives customers asingle, scalable pathwayto deploy interactive ad formats at the quality levels audiences expect from premium streaming.”
How It Works
— Player-ready byVisualOn:VisualOn's Adflow playback integration ensures accurate ad signaling, interactivity, and measurement on the client-so interactive formats render consistently across target devices.
— Seamless SSAI by G-Mana:G-Mana detects ad markers, transcodes creative, fetches demand in real time, and stitches ads into HLS/DASH manifests-maintaining broadcast-quality delivery and rule compliance.
— Monetization by G-Mana Ad Solutions:The G-Mana Ad Solutions unit orchestrates business rules, sponsorships, and programmatic demand to maximize eCPM andad break monetizationwhile honoring brand safety, targeting, and frequency goals.
What Customers Get
— Revenue lift:High-impact formats and smarter break management to capture incremental ARPU from existing inventory.
— Viewer-first delivery: Server-stitched ads preserve stream continuity; interactive layers align with content to sustain engagement
— Transparency & control:Real-time analytics illuminate ad performance and viewer behavior across SSAI and player events.
— Faster time to value:Streamlined deployment-no player rewrites or SDK sprawl; cloud-driven workflows minimize integration burden.
Built for Today's OTT Realities
The joint solution addresses industry pain points-transparency gaps, complex deployments, limited ad format variety, and suboptimal break management-by unifying SSAI, interactive formats, and monetization. It's designed fortraditional broadcasters, FAST channels, live sports and events, operators/telcos, OTT platforms, and OTT tech integrators.
Availability
The G-Mana × VisualOn interactive SSAI solution is available today for select partners, with broader availability rolling out this quarter. To request a demo or integration guide, contactinfo@g-mana.com.Visit VisualOn at IBC booth 5.A55for a hands-on demo of the interactive SSAI solution.
About G-Mana
G-Mana is an ad-tech innovator for OTT. The company'snext-generation SSAIplatform delivers targeted, data-driven ad experiences with marker detection, ad fetching, and manifest manipulation-backed by comprehensive analytics for transparency and control. G-Mana'sAd Suiteincludes high-impact, interactive formats, whileG-Mana Ad Solutionsprovides flexible monetization spanning CPM-based impression fulfillment, sponsorship licenses, customized pricing, and revenue-sharing-with no integration fee.
About VisualOn
VisualOn is a video technology company focused on premium playback experiences across devices and platforms. VisualOn's player-side integrations and enhancement technologies help service providers deliver reliable, feature-rich streaming at scale. Learn more atwww.visualon.com
Media Contacts
G-ManaErez Gross, CBO – info@g-mana.com
VisualOnSavi Shi, Marketing Director – savi@visualon.com +1 408.645.6618
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SOURCE G-Mana
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