Premium Non-Alcoholic Beverages Debut at The Barn and East Hampton Studios August 25, 2025
The Zero Proof, the leading curator of premium non-alcoholic beverages, is proud to announce the launch of a partnership with SoulCycle, the premier indoor cycling brand. The collaboration launches with an activation in the Hamptons, bringing The Zero Proof's sophisticated non-alcoholic offerings to riders at SoulCycle's East Hampton and The Barn studios.
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This activation introduces a curated, wellness-focused beverage experience to SoulCycle's community, offering riders low-sugar, alcohol-free alternatives that align with their active lifestyles. Co-branded bundles will be available on site and online, featuring brands including Lapo's, Oddbird, Good Time Brewing, Guinep Recovery Cocktail, and BEAU VIVA.
From August 26 through September 2, The Zero Proof will host pop-up tastings at SoulCycle's Hamptons studios, with sessions offered both in the mornings and afternoons. Riders will be able to sample and purchase products on-site, while co-branded bundles will also be available nationwide online. Additional studio activations in other markets will follow as part of the broader national rollout.
“Enriching your soul through exercise and treating your body right aligns closely with SoulCycle's ethos and community,” said Trevor Wolfe, co-founder of The Zero Proof. “We are thrilled to partner with such a recognized brand in the wellness sector that values community like we do at The Zero Proof.”
The Zero Proof curates non-alcoholic options that don't compromise on taste or experience. Each product is chosen for its superior flavor profile, low sugar content, and compatibility with an active lifestyle making them the perfect complement to SoulCycle's high-energy, wellness-driven environment.
This national partnership reflects the rising consumer demand for high-quality, alcohol-free alternatives that support wellness goals while providing the elevated experience today's consumers expect.
“At SoulCycle, we've always been about meeting our riders where they are-both on and off the bike,” said Namita Gupta, Director of Strategic Partnerships, at SoulCycle. “Partnering with The Zero Proof allows us to celebrate mindful living with the same energy and community our riders love. Our riders crave discovery-new sounds, new experiences, new ways of showing up for themselves-and the growing NA space reflects exactly that: connection, ritual, and joy without compromise.”
For more information about The Zero Proof's offerings and upcoming SoulCycle activations, visit www.thezeroproof.com.
ABOUT SOULCYCLE:SoulCycle is a high-intensity indoor cycling studio that redefines feel-good fitness by creating the space to feel through movement. SoulCycle's riders step into their sanctuary and remain rooted in gratitude and supported by their community throughout the 45-minute workout. The signature classes are designed to strengthen mind, body, and soul with dynamic instructors and rhythm-packed playlists.
Launched in New York City in 2006, SoulCycle spans more than 60 studios across the U.S. and U.K. and draws a loyal community of riders year after year. SoulCycle's studios are popular destination spaces outfitted with curated art and the brand's proprietary retail fitness and lifestyle collection, Soul by SoulCycle.
ABOUT THE ZERO PROOF:The Zero Proof is the leading non-alcoholic beverage online retailer with over 30+ brands to savor. With a commitment to quality, the premium site showcases a diverse array of alcohol-free options, from top-tier NA wine to whiskey alternatives and Swedish amaros. The Zero Proof distributes its own brands Saint Viviana and Lapo's in addition to being the exclusive importer to esteemed brands from around the world. The Zero Proof extends its passion for premium NA offerings to a wider audience by enriching the landscape of alcohol-free enjoyment and guiding individuals towards a balanced and enjoyable life without compromise. In addition to sharing the best NA spirits, The Zero Proof also acts like a trusted friend to guide you to the best NA-friendly bars and restaurants, tourist hotspots, and booze-free activities around the world.
CONTACT: Mercer Brockenbrough, mercer@thezeroproof.com
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SOURCE The Zero Proof
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