Using AI capabilities from Gong, Ironclad improved revenue retention through greater insights and seller efficiencies
Gong, the Revenue AI company, today announced it is working with Ironclad, a contract lifecycle management (CLM) platform, to help the company deliver greater efficiencies, insights, pipeline visibility, and processes. Using Gong, Ironclad's revenue teams have saved more than 10,000 hours and increased NDR.
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Amid a period of rapid growth-which saw its customer account sales team double in size-Ironclad's renewals process was becoming increasingly complex across its entire go-to-market organization. This caused longer renewal cycles, onboarding, and difficulty accessing customer insights. To streamline the process and ultimately drive greater Net Dollar Revenue (NDR), the company expanded its use of Gong to act as a strategic partner for the entire revenue organization and unify go-to-market teams through AI-driven insights, automation, and deep data integration.
Gong allows Ironclad to connect data across its tech stack, offering a unified view of pipeline health, customer engagement, and forecasting inputs. It also supports Ironclad's efforts to reinforce best practices and track adoption across teams including BDRs, SDRs, AEs, CAEs, and CS professionals. Ironclad selected Gong over other platforms for its market-leading AI features, extensive integrations, and Gong's focus on innovation, such as the deal-level forecasting capabilities and upcoming features.
“Being an AI-forward company, we knew we needed an AI-forward partner to bolster our sales and revenue retention programs here at Ironclad. Gaining better visibility into our customers' sentiment and status is critical to sustaining our growth, as is removing inefficiencies our sellers faced to enable them to close deals faster,” said Dallas Stonhaus, Chief Sales Officer, Ironclad. “Implementing Gong has been key to giving our teams the speed, understanding, and efficiencies they need to drive toward our ambitious business objectives. We see it as a strategic platform that can continue to move us forward and gain a competitive edge through AI-powered insights and capabilities.”
Since implementing Gong, Ironclad has seen results across its revenue organization, including:
— More than 10,000 hours saved across the sales organization through automation and streamlined workflows.
— Faster ramp time for new sales and customer success team members.
— Improved deal management and forecasting accuracy through real-time visibility.
— Tangible support for Ironclad's new “Visualize Value Selling” methodology via Gong's coaching and analytics tools.
“Ironclad shows how AI can turn revenue teams from reactive to proactive – and improve their results in the process,” said Emily He, Chief Marketing Officer, Gong. “By embedding Gong not just as a tool, but as a core part of how they operate, Ironclad is driving renewals, refining coaching, and building competitive advantage.”
As Ironclad scales, Gong will continue to power critical insights that inform product strategy, customer engagement, and go-to-market efficiency.
About GongGong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends; driving impactful decisions and actions by harnessing the power of AI. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. More than 4,700 companies around the world rely on Gong to unlock their revenue potential. For more information, visit www.gong.io.
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