Campaign aimed for families to promote fresh mango consumption with simple, nutritious recipes
As families across the country prepare for the return to school routines, theNational Mango Board (NMB) is making it easier, and more delicious, than ever to prioritize health with its new back-to-school campaign: Your Back-to-School Boost. The campaign is designed to drive mango consumption during peak seasonality while supporting parents and kids with simple, nutritious and energizing fresh mango recipes.
This year's campaign leans into four key messaging pillars: nutrition, joy, versatility and mango's naturally invigorating qualities. These pillars aim to reach families looking for smart, delicious and convenient choices. The campaign leverages a mix of digital activations, retail support and influencer collaborations, connecting with consumers where they already shop and scroll.
Timed perfectly with the height of mango season, the campaign meets a growing demand. According to Inmar Intelligence's 2025 back-to-school report, 50 percent of consumers say health is a greater concern this back-to-school season, and nearly one-third of parents struggle to find the right nutritious options. Social media also plays an influential role, with 70 percent of consumers saying back-to-school purchases are driven by online content. Views of relevant food categories also spike during this period, outpacing summer interest.
To meet this moment, the NMB is spotlighting mango's versatility with content that taps into trending back-to-school recipe searches. Favorites like mango salsa, mango lassi, mango sticky riceand mango smoothiesare featured across digital platforms, along with fresh, parent-friendly ideas for breakfasts, lunchboxes, snacks and after-school boosts.
“Mangos are not only delicious, but they're also a powerhouse of nutrition, and that's exactly what busy families need heading into the school year,” said Ramón Ojeda, executive director at the National Mango Board. “This campaign is about giving parents easy, inspiring ways to fuel their kids' day while celebrating the natural joy and energy fresh mangos bring to the table.”
By reinforcing mango's role as a naturally invigorating addition to any meal or snack, the NMB's back-to-school campaign is not just riding the season, it's redefining it. To learn more about the National Mango Board and get recipe inspiration this back-to-school season, visit Mango.org.
About National Mango Board:
The National Mango Board is an agriculture promotion group supported by assessments from both domestic and imported fresh mangos. The board's vision, for mangos to move from being an exotic fruit to a daily necessity in every U.S. household, was designed to drive awareness and consumption of mangos in the U.S. marketplace. One serving, or ¾ cup of the superfruit contains 70 calories, 50 percent of daily value of vitamin C, 15 percent of daily value of folate, 15 percent of daily value of copper, eight percent daily value of vitamin A, eight percent daily value of vitamin B6, seven percent of daily value of fiber and an amazing source of tropical flavor. Learn more at Mango.org, or follow on Facebookor Instagram.
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SOURCE National Mango Board
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