SHAPE Editors Recognize Over 100 Beauty Products Across Categories Such as Skincare, Body, Makeup, Hair, Fragrance, Treatments, and More
SHAPE today announced the winners of the 2025 SHAPE Beauty Awards, a curated selection of 100+ editor-tested and expert-approved products and treatments to elevate your beauty routine. This year's list highlights innovative new launches, time-tested favorites, and viral products that speak to the year's biggest beauty trends. The 2025 Beauty Awards are available now on SHAPE.com here.
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This year, SHAPE's editors evaluated more than 500 beauty products and treatments to arrive at a list of over 100 award-winning standouts. For the 2025 Beauty Awards, SHAPE testers prioritized proven efficacy over market buzz, identifying products that deliver proven results. In addition to prioritizing clinically-backed ingredients, the team also recognized cutting-edge innovations, including GLP-1 skincare and NAD+ formulations. The awards span a comprehensive range of categories, from body and face care to hair, makeup, professional treatments, and viral products.
“Beauty in 2025 saw a lot of innovation, reflecting not only groundbreaking ingredient formulations and revolutionary treatments, but also products and services designed to reflect our cultural habits and trends. Still, there's also been a move towards simplicity. Our list of over 100 winners combines both aesthetic advancement and tried-and-true products that deliver clinically backed results,” says Jill Di Donato, editorial director of the 2025 SHAPE Beauty Awards.
SHAPE enlisted a panel of leading professionals including two dermatologists, a celebrity hair stylist, a plastic surgeon, an ingredient expert and product formulator, beauty marketer, and beauty content creator to help guide the process, identifying the most transformative and groundbreaking products in the industry. The 2025 SHAPE Beauty Awards Expert Panel includes:
— Sarah Chung Park: Beauty Industry Expert, Founder & CEO, Landing International, Creator of K-Beauty World
— Cindy Conroy: On-Air Stylist, Beauty Expert, and Content Creator
— Julie Dickson: Owner of Joon Drop Salon in New York City, Celebrity Hair Stylist and Fine Hair Specialist
— Michele Green, MD: Celebrity Cosmetic and Medical Dermatologist with a practice in New York City
— Ilina Luthra: Beauty Marketer and Host of the Beauty Podcast, Roster Radio
— Marc Mani, MD: Celebrity Plastic Surgeon with a practice in Beverly Hills
— Simon Ourian, MD: Celebrity Cosmetic Dermatologist and Plastic Surgeon
The full list of winners in SHAPE's 2025 Beauty Awards can be read below and online here.
Skincare:Best NAD+ Treatment: Aramore NAD+ Cell Energizing TreatmentBest Beauty Microbiome Product: Sakara Beauty BiomeBest Beauty Supplement: Armra Immune RevivalBest Moisturizer: Tatcha The Dewy Milk MoisturizerBest GLP-1 Skincare: Dr. Few Derma ReverseBest Luxury: The Whoo Imperial Youth CreamBest Serum: Exponent Beauty Clear Comeback Probiotic Enzyme Power SerumBest Face Sunscreen: Dr. Idriss Major Fade Disco Block SPF 50Best Tinted Face Sunscreen: e.l.f. Cosmetics Halo Glow Skin Tint SPF 50Best Face Mist: psa DEW HALO Niacinamide & Blackberry Glow MistBest On-the-Go: OLAY Cleansing Melts + Vitamin CBest Oil Cleanser: FEMMUE Brilliant Cleansing OilBest Under-Eye Brightener: Grace & Stella De-Puffing Eye ElixirBest Depuffing Wand: Therabody TheraFace Depuffing Wand for Under Eye Bags & Dark CirclesBest Eye Serum: Westman Atelier Eye ActivatorBest Youth Boosting Cream: Epionce Renewal Facial CreamBest Lightweight Moisturizer: Epicuren Colostrum Luminous Glow CreamBest Peel: Le Prunier Plumtox Clarifying Enzyme Mask
Makeup:Best Primer: Smashbox Pore Vanishing Photo Finish PrimerBest Foundation: One/Size by Patrick Starrr Turn Up The Base Full Beat Liquid FoundationBest Concealer: Ogee Complexion Perfecting ConcealerBest Blush: Saie Beauty SuperSuede Talc-Free Powder BlushBest Skin Tint: Pixi On-the-Glow BaseBest Single Eyeshadow: Kevin Aucoin The Individual EyeshadowBest Sunscreen for Under Makeup: Jones Road Everyday SunscreenBest Mascara: Armani Beauty Vertigo Lift MascaraBest Lash Extensions: Ardell Pre-Mapped Extensions Wispy 4 PackBest Eyeshadow Palette: Hourglass Curator Eye Shadow PaletteBest in Innovation: BoldHue Starter KitBest Lipstick: Merit Signature Lip Lightweight Matte LipstickBest Lip Tint: rom&nd The Juicy Lasting TintBest Brow Gel: Grande Cosmetics GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing SerumBest Bronzer: Sweed Beauty The Bronzing PowderBest Lip Stain: Huda Beauty Lip Contour Lip Stain For 12-Hour WearBest for Lip Lines: Sara Happ The Lip Airbrush
Body:Best Body Tool: Esker Body PlaneBest Body Oil: WOO Santal + Jojoba Nourishing Body & Hair OilBest Firming Cream: Yon-Ka Paris Creme 55 Anti-Water Retention CreamBest Body SPF Mist: Kopari Sunglaze Sheer Setting Mist Sunscreen SPF 50Best Bar Soap: Typology Lipid-Enriched Cleansing BarBest Body Acne Patch: Hero Cosmetics Mighty Patch Body PatchBest Hand Care: Borghese Deep Hydration Hand Sheet MasksBest Deodorant: Uni Skin Soothing DeodorantBest Self-Tanner: Sothy's Self-tanning Additive Face & BodyBest Body Bronzer: Physicians Formula Butter Glow Body BronzerBest Body Scrub: Dove Himalayan Salt & Rose Oil Body ScrubBest Body Serum: iS Clinical Youth Body SerumBest Body Wash: Flamingo Estate Night Blooming Jasmine & Damask Body WashBest Supplement for Nails: The Spa Dr. Skin, Hair and Nails Supplement
Hair:Best Scalp Scrub: PATTERN by Tracee Ellis Ross Revitalizing Scalp ScrubBest IPL Hair Removal Device: Ulike Air 10 Hair Removal DeviceBest Texturizing Spray: Not Your Mother's Beach Babe Texturizing Dry Finish SprayBest Hair Serum: Garnier Fructis Sleek & Stay Heat-Activated SerumBest Reparative Shampoo: Olaplex No.4FINE Bond Maintenance ShampooBest Shampoo and Conditioner for Hair Growth: Nulastin Vibrant Scalp Shampoo + Conditioner DuoBest Dandruff Shampoo: Leonor Greyl Bain Traitant à la Propolis Gentle Dandruff Treatment ShampooBest Hair Mask: Suave Bonding Infusion Repairing MaskBest Dry Shampoo: Ouai Super Dry Shampoo Cape TownBest Heatless Curler: The Sleepie Tie Original Sleepy TieBest Hot Rollers: T3 Volumizing Hot RollersBest Protectant Spray: Deborah Pagani Beauty The Vital MistBest Anti-Frizz Product: Redken Naked Gloss Lightweight Shine OilBest Styling Cream: ROZ Evergreen Style CreamBest Hair Treatment: Hair Rituel by Sisley Paris The Intense Nutrition Hair Care MaskBest Scalp Exfoliating Tool: Vegamour 0.25 mm GRO+ Advanced Scalp DermarollerBest Hair Accessory: The Hair Edit Lotus Band Soft Pleated HeadbandBest Hair Oil: LolaVie Lightweight Hair OilBest Painless Hair Removal Device for All Skin Tones: Epilaser Hair Removal Device
Viral Products:Best Nail Polish: Manicurist Active RangeBest Menopause Product: DeoDoc Meno Care Oil WashBest Cream and Powder Blush Duo: Patrick Ta Major Headlines Double-Take Creme & Powder Blush Duo in She Goes to the GymBest SPF Hybrid: Beauty of Joseon Daily Tinted Fluid SunscreenBest Glitter Eyeshadow Palette: Unleashia GlitterpediaBest Spicule Treatment: Sungboon Editor Deep Collagen Retinol Power Boosting Capsule CreamBest Cosmetics Bag: Caraa Vanity Kit LargeBest Lip Kit: Lawless Beauty Summer Sweet BundleBest Hydrating Toner: Bubble Cosmic Silk Hydrating Milky TonerBest Lip Balm: Neutrogena Hydro Boost Lip Balm Sheer BerryBest Skincare Kit: Glow Recipe Experience Kit
Fragrance:Best Hair Fragrance: Maison Louie Marie Hair and Body Mist Fleur de VanilleBest Summer Fragrance: Lake & Skye 11 11 Lychee Eau de ParfumBest Vanilla Fragrance: Phlur Vanilla Smoke Body MistBest Floral Fragrance: Glossier You FleurBest Solid Fragrance: Noyz The Solid FragranceBest Smelling Detergent: Dedcool Xtra Milk DetergentBest Body Mist: Sol de Janeiro Cheirosa Perfume MistBest Scented Shampoo and Conditioner: Hotel Collection Xampú e Condicionador com Elixir da FlorestaBest Scented Lotion: INITIO Oud for GreatnessBest Scented Deodorant: Salt & Stone Santal and Vetiver
Medical Aesthetics Treatments:Best for Nefertiti Lift: RadiesseBest Pre- and Post Surgery Recovery System: POP Recovery SystemsBest for Eye Lifts: UpneeqBest for Snatched Jaw: Sculptra TreatmentBest Neuromodular: Jeuveau TreatmentBest Use of Emerging Technology: BBL HEROic by ScitonBest Filler: Juvederm Vollure XCBest Laser: MOXI Laser by ScitonBest Body Toning Treatment: TruFlex by CuteraBest Skin Tightening Treatment: Sofwave SUPERB Fine lines and wrinkles treatmentBest for Frown Lines: Daxxify TreatmentBest Microneedling Treatment: Morpheus8 (InMode) Treatment
ABOUT SHAPESHAPE serves as the definitive resource for the woman who leads an active lifestyle, delivering science-backed information, inspiring stories, and a proven roadmap to navigate the journey to her goals. We understand her, we motivate her, and we speak to her directly in a trusted, friendly voice-about the race she trains for, the cooking class she wants to try, the adventure trip she goes on, the workout trend that piques her interest, the new skin care routine she has been searching for. With SHAPE, she has the tools and motivation to stay active, healthy, and happy-today and every day. SHAPE's encouragement and backing of expert editors and contributing board of advisors helps her to shape her biggest and boldest life. SHAPE is part of People Inc.
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