Crispy Fruit™ Delivers Simplicity, Transparency, and Real Nutrition in a Snack Market Full of Empty Promises
As parents gear up for the back-to-school rush, many are finding themselves stuck in the snack aisle wondering: What's actually healthy for my kids?
Crispy Green®is stepping in with its new Health Over Hype™ campaign-an initiative that cuts through misleading labels and buzzwords to remind families that real, wholesome food doesn't need flashy marketing. At the heart of the campaign is Crispy Fruit™, the brand's top-selling line of freeze-dried fruit snacks made with just one ingredient: 100% pure fruit. No added sugar. No preservatives. No nonsense.
“In a world filled with overprocessed snacks and confusing health claims, Crispy Fruit™ is a smart, feel-good choice parents can trust,” says Mia Syn, MS, RDN, nationally recognized dietitian and campaign partner. “Parents today are more label-savvy than ever, but even they can feel overwhelmed. Crispy Green makes it simple: real fruit, nothing added.”
Why Parents Love Crispy Fruit™
— 100% Pure Fruit – No additives, preservatives, or artificial anything
— Naturally Sweet & Crunchy – A kid-approved texture and taste
— Shelf-Stable & Portable – Great for lunchboxes, backpacks, and after-school snacks
— Nut-Free & Plant-Based – Safe for schools and allergy-sensitive households
— Snack-Sized & Convenient – Individually packed for grab-and-go ease
Snack Smarter: Explore the Back-to-School Hub
As part of the campaign, Crispy Green has partnered with Mia Syn to launch a Back-to-School Resource Hub-a go-to destination filled with practical tools to help parents make smarter snack choices and separate health from hype.
Resources include:
— Real-worldtips from Crispy Green parents
— A downloadableS.N.A.C.K.-cronym guide for navigating snack labels
— Snack-packing advice from retail dietitians
— A funHealth vs. Hype quiz game for parents to test their snacking knowledge
— Product locator andstorefinder for Crispy Fruit™
Limited-Time Seasonal Offer: Try the Crispy Fruit™ Trial Pack
New to Crispy Fruit™? Just in time for back-to-school, Crispy Green is offering a seasonal Trial Pack featuring four fan-favorite flavors-Strawberry, Mango, Apple, and Pineapple-each in a kid-friendly snack pouch. It's a flavorful way for families to taste the difference real fruit can make.
Available for a limited time only, the Crispy Fruit™ Trial Pack is available nationwide in Whole Foods Market Stores (nationwide), Albertsons/Safeway (Mid-Atlantic), Fareway Stores (Midwest) grocery stores, and online at crispygreen.com/.
About Crispy Green®Crispy Green®has provided families with healthy snacks to fuel their active lifestyles for more than 20 years and is committed to Using Food as a Force for Good®. Crispy Green®delivers 100% pure fruit Crispy Fruit™as a grab-and-go snack that satisfies and energizes without sacrificing taste while adding more fruit to their diet.
Founded in 2004 and headquartered in Fairfield, N.J., Crispy Fruit™is the top-selling freeze-dried fruit snack in the U.S. The category-leading Crispy Fruit™line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits with no added sugar (*not a reduced calorie food).
Contact: Reneé HewittCrispy Green 917.965.8712399280@email4pr.com
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SOURCE Crispy Green
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