Rockbot, the leading digital out-of-home streaming media platform for brick-and-mortar businesses, is proud to announce a new partnership with TikTok, the leading destination for short-form mobile video, as part of TikTok's rapidly expanding Out of Phone initiative.
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As consumer attention shifts across both digital and physical spaces, the collaboration between Rockbot and TikTok marks a major evolution in how brands, creators, and businesses bring TikTok's creativity, culture, and community into the real world- engaging audiences in real time, in real life. With Rockbot's expansive network of TV screens in high-traffic venues nationwide, TikTok content will now reach more of the places people go every day-transforming working out, shopping, dining, and travel into entertaining and discovery-rich experiences.
“Rockbot's partnership with TikTok unlocks a whole new category of influencer-driven content in retail spaces, helping businesses reach consumer audiences wherever they are,”said Garrett Dodge, CEO of Rockbot. “By delivering TikTok's dynamic videos in public spaces, we're creating a new way for venues to engage visitors with the content they love-while also offering brands a powerful social marketing advertising opportunity.”
Rockbot TVdelivers curated, premium content, including TikTok videos, on ad-supported screens in high-traffic venues across the country. For brands looking to reach these real-world audiences, Rockbot Advertisingoffers a dedicated platform for launching targeted campaigns-now alongside TikTok content.
This partnership also unlocks a new wave of digital retail media innovation: brands can now tap into the power of TikTok creators and content within the physical store environment. Whether driving product discovery in retail aisles or enhancing dwell time in public spaces, Rockbot and TikTok are giving marketers a new toolkit to activate campaigns in fresh and relevant ways.
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SOURCE Rockbot
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