Looking for the key that unlocks an adventure of a lifetime?

Sandman Hotel Group is offering one lucky guest the unique opportunity to explore Canada in all its glory

GlobeNewswire

July 31, 2025

VANCOUVER, British Columbia, July 31, 2025 (GLOBE NEWSWIRE) — Sandman Hotel Group is excited to share the details of how its valued guests could be awarded The Key to Canada, winning an amazing 25 years of coast-to-coast adventures for free.

100% Canadian family-owned and operated, Sandman Hotel Group has been operating for more than 50 years, having opened its first property in Smithers, British Columbia, in 1967. Now with 60 destinations nationally, the beloved hotel brand is recognized for showcasing the very best of Canadian hospitality. Recognizing that more Canadians are choosing to stay, visit, and support locally owned businesses, the team at Sandman Hotel Group wants to treat one of their lucky guests to a lifetime of trips, creating cherished memories along the way.

Collaborating with local Vancouver Island artisan, JMP Flow & Design, Sandman Hotel Group worked closely with its agency partner, Full Punch, to create a one-of-a-kind room key that embodies not only the beauty of the Canadian landscape but also pays homage to our nation's identity. The result? A beautifully handcrafted maple wood key, that at its heart, has a 'maple' resin centre in the shape of our country's most treasured symbol. The lucky recipient of this key will not only have the privilege of owning this unique piece but also be able to use it to book their next 25 years of trips for free, ensuring their Canadian vacation never has to end.

We created The Key to Canada contest not just as an incredible prize opportunity, but as a celebration of Canadian spirit, craftsmanship, and community,” says Fiona McFaul, VP of Marketing, Sandman Hotel Group. “As a proudly Canadian brand, we're honoured to recognize and reward guests who continue to explore and support homegrown experiences. This contest is a tribute to the beauty of Canada and the enduring loyalty of those who travel it with us.”

To be eligible for this once-in-a-lifetime opportunity, guests need to book directly online and stay at any Sandman in Canada before September 2, 2025. Upon check out, guests will immediately be entered into a draw for a chance to win the Grand Prize of one week (7 nights) of stays at any Sandman or Sandman Signature in Canada each year for the next 25 years.

For full information on this incredible prize, please visit https://www.sandmanhotels.com/key-to-canada.

ABOUT THE SANDMAN HOTEL GROUP

Opening its first property in Smithers in 1967, Sandman Hotel Group was established with the vision of creating a place where everyone could come together to experience an exceptional standard of hospitality.

With 60 hotels spanning across Canada, we remain a growing family-run business that is proudly 100% Canadian-owned and operated. So whether you find yourself in Victoria, BC or St. John's, NL – when you choose to stay at a Sandman Hotel, Inn, Suite or premium Signature location, you'll be greeted with true Canadian hospitality, comfort, style, and affordability.

Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/72ba6354-a6f3-4373-84a1-6f6f1d9d0417
https://www.globenewswire.com/NewsRoom/AttachmentNg/df6d46c5-49d0-43f8-bb1b-9c51c79d7d8a
https://www.globenewswire.com/NewsRoom/AttachmentNg/fcf69da3-da89-4c6e-92fe-72ae41f438d8

Media Contact
Blaithin Noone
Senior Manager,
Public Relations & Communications,
+1 (604) 730-6610
bnoone@northland.ca