Unveiling the Next Chapter of the Brand's Physicians Coalition
For decades, Physicians Formula has been combining clinically-backed expertise with innovative and trend-driven product formulations. Founded in 1937 by Dr. FrankCrandall, an allergist seeking to create a beauty brand rooted in hypoallergenic offerings, Physicians Formula established itself as a pioneer in making sensitive skin-friendly beauty accessible for all. Today, the brand continues to deliver innovative formulas that put the health of consumers and their skin at the forefront without sacrificing budget.
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As part of Physicians Formula's ongoing commitment to providing affordable beauty that consumers can trust, the brandannounced today the next generation of its Physicians Coalition, an advisory board of industry-leading clinicians who lend their expertise to advise on healthy beauty regimens for people with all skin types. Comprised of an allergist and three dermatologists, the coalition serves as a modern-day extension of the brand's physician-founded heritage, providing a much-needed resource for consumers seeking physician-approved products that are as gentle as they are innovative.
“As a physician-founded brand with a rich history rooted in trust and trend, we understand that today's consumers are looking for expert-backed products without the premium price tag,” saidAlice Chen, CMO & Head of Corporate Communications for Markwins Beauty Brands. “We are excited to introduce the 2025 Physicians Coalition, a group of distinguished physicians whose diverse clinical expertise aligns with the skin-forward products we innovate here at Physicians Formula. We look forward to partnering with these leading experts to bring more education, inspiration, and accessibility to the beauty space, while showing consumers that high-performance beauty doesn't have to come at a high cost.”
The 2025 Physicians Coalition includes:Dr. LanAnh Do, Allergist A member of the Physicians Coalition since its inception in 2018, Dr. LanAnh Do is triple board certified in Allergy and Immunology, Internal Medicine, and Pediatrics. Currently, she focuses on treatment of asthma, allergies, and immune disorders for both adults and children in Los Angeles. She has been awarded numerous accolades including peer selection for inclusion in the “Best Doctors of America” list and the Los Angeles “Super Doctors, Hall of Fame” list. Locally, she raises awareness of asthma and allergy by coordinating screening programs.
Dr. Divya Shokeen, DermatologistDr. Divya Shokeen is a board-certified dermatologist and owner of OSVI Dermatology and Surgical institute in Los Angeles, CA. Dr. Shokeen is a member of the American Academy of Dermatology (AAD), American Society of Dermatologic Surgery (ASDS), and Women's Dermatology Society (WDS). She has authored multiple publications in top peer-reviewed dermatology and dermatologic surgery journals and has been invited to speak and present her research at several national medical conferences. Her work has been featured in Vogue, Elle, Women's Health and several media outlets.
Dr. Anna Karp, DermatologistDr. Anna Karp is a board-certified dermatologist at Downtown Dermatology and Assistant Clinical Professor of Dermatology at NYU School of Medicine. She has published in peer-reviewed journals and is a trusted media expert, frequently featured in outlets such as Allure, People, InStyle, Women's Health, and New York Magazine.She cares for patients of all ages and has expertise in medical, cosmetic, and surgical dermatology. Dr. Karp is a fellow of the American Academy of Dermatology (AAD) and the Women's Dermatological Society (WDS).
Dr. Elizabeth Houshmand, DermatologistDr. Elizabeth Houshmand is a double board-certified dermatologist globally recognized for her expertise in cosmetic dermatology and wellness. She specializes in cutaneous laser surgery and the dermatologic care of patients with a special interest in acne, hair loss, pigmentary disorders, and addressing the unique needs of diverse skin types. Her expert insights have been featured across top media outlets including Vogue, Marie Claire, Harper's Bazaar, NewBeauty, and the Today show.
About Physicians Formula:Physicians Formula was created in 1937 by Dr. Crandall, a leading allergist inLos Angeles, out of love for his wife who had sensitive skin. The brand changed the face of cosmetics by developing the first hypoallergenic, fragrance-free and dermatologist-tested makeup, free of over 150+ known skin irritants. Since then, Physicians Formula has maintained a commitment to product purity and quality – today, allergists, dermatologists, ophthalmologists, and plastic surgeons recommend the products which are also known for owning an impressive list of first-ever category-changing innovations. In 2012, Physicians Formula became a part of the Markwins® Beauty Brand, a global leader in color cosmetics, cosmetic accessories, and beauty collections.
About Markwins:Based inLos Angeles, California, Markwins Beauty Brands is a global leader in color cosmetics, cosmetic accessories, and beauty collections. Founded by CEOEric Chenover 35 years ago, the privately held company is recognized as a Top 20 purveyor in the global cosmetic industry. With over 5,000 employees, Markwins brands cater to and reach consumers of all ages, ethnicities, economic statuses, and skin tones. The Markwins brand portfolio includes wetnwild, Physicians Formula, LORAC, Bonne Bell, Lip Smacker, The Color Workshop, The Color Institute, Black Radiance, and POP, amongst many other internal brands and licensing deals. Markwins brands can be found in over 50,000 retail outlets including Department, Specialty, Mass, Drug, and Food Stores, and are available in more than 60 countries, spanning 6 continents.
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