Skimlinks, a Taboola Company, today announces a commercial partnershipwith ChineseAN, a leading Affiliate Network in Greater China and South East Asia. This collaboration brings together Skimlinks' powerful publisher network and ChineseAN's extensive network of regionally focused advertisers to unlock new revenue opportunities and drive market growth.
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Skimlinks publishers in Mainland China, Hong Kong and Taiwan now have access to leading global and local brands represented byChineseAN, including Hyatt Hotels, Diane von Furstenberg, Philips, Skechers, Tommy Hilfiger, YSL Beauty, Kiehl's, Kerastase, POLO Ralph Lauren and PUMA.
“We are excited to partner with ChineseAN to bring even more advertiser partnerships to our publishers in the region. The new brands in our network will enable publishers to create commerce content closely aligned with consumers' local needs,” says Gaurav Arora, Global Partnerships Director at Skimlinks.
By leveraging Skimlinks' network, including Yahoo Hong Kong, South China Morning Post, Conde Nast Taiwan, Hearst Taiwan, and Marie Claire Taiwan, ChineseAN advertisers can broaden their reach and drive incremental revenue.
Arora continues, “Skimlinks is delighted to take the next step in our journey in Greater China and Southeast Asia together with ChineseAN. Our partners in the region are already scaling commerce content into a meaningful source of revenue for their business and the additional advertiser partners available through ChineseAN represent a significant growth opportunity for publishers.”
“At ChineseAN, we believe the future of digital marketing lies in building authentic,scalable connections between brands and promotion channels. ChineseAN embodiesthis vision by combining advanced tracking technologies, intelligent optimisation tools,and a trusted network of quality publishers to deliver qualified leads and real conversions.” Says Joseph Lam, Founder & CEO ChineseAN, “Our expertise allows us to create tailored solutions that help advertisers reach customers with precision and efficiency, while empowering publishers to monetise their content effectively.”
The integration also provides transparency, giving ChineseAN's brands access to comprehensive data on the specific publishers driving traffic and sales. Brands will be able to make more data-driven decisions and refine their affiliate strategies with detailed information broken down by publisher, including data on clicks, conversions, average order value, and conversion rates.
Lam adds, “In the past 18 years, ChineseAN has built up a very extensive network of brands and promotion channels in the Greater China and South East Asia region. Building win-winpartnership, with strong mutual support and seamless data integration, has been ourbelief. We are happy to collaborate with Skimlinks, and believe this will help to expandour publisher channels to more international publishers, especially those which alsooperates in the region.”
About ChineseAN
ChineseAN is a leading affiliate platform operated under Ignite Vision Limited, amarketing technology company founded in Hong Kong in 2007. As the world's firstaffiliate network covering Chinese and English websites globally, ChineseAN remainsthe only network offering comprehensive coverage across the Greater China region andSouth East Asia. Recognised as a pioneer of performance marketing in the region,ChineseAN leverages innovative advertising technology to deliver effective marketingsolutions for brands expanding into China and Southeast Asia.
ChineseAN forms close partnership with various publishers and enhance resultsthrough adoption of the latest technologies. Among its thousands of publisher partnersare top news and media portals, mobile apps, influencers, bloggers and individualaffiliates. ChineseAN also works closely with loyalty partners across the Asia-Pacificregion, including frequent flyer programs, retail and telecommunication companies andcredit cards. These numerous partnerships offer brands extensive exposure and strongcustomer engagement, besides orders and revenue.
As part of Ignite Vision Limited, ChineseAN benefits from a robust regionalinfrastructure with teams in Hong Kong, Guangzhou, Singapore, Kuala Lumpur andTaipei. Together with its sister platform Starry, an AI-powered influencer marketingplatform, Ignite Vision empowers brands to achieve various marketing objectivesthrough advanced technology and data-driven strategies.
About Skimlinks
Skimlinks is the leading commerce content monetization platform. Its technology automatically monetizes product links in commerce-related content to earn publishers a share of sales they drive. Its platform is a one stop solution providing the technology and the data to start and scale content commerce strategies across desktop and mobile.
Skimlinks is a Taboola company. Learn more at skimlinks.com.
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