Academy Sports + Outdoors is Helping Customers Get More Without Spending More this Back-to-School Season

Company holds prices on youth apparel and footwear, and continues to offer everyday value

Academy Sports + Outdoors remains committed to being a key destination for Back-to-School and Back-to-Sport shopping by offering a wide selection of apparel, footwear, backpacks and lunch boxes, sports and outdoor gear, and more at market-leading everyday value. We know that our customers have many shopping options, and we're providing multiple ways for them to stretch their budget and get everything on their list.

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“We want our customers to make the most of their budget this back-to-school season. They shouldn't have to choose between function or fashion; they should be able to shop a wide range of great brands and products at unbeatable prices. That's why we're leaning into value and offering promotions on all the must-have brands and items that kids will need in the classroom or on the field,” said Steve Lawrence, Chief Executive Officer.

Key ways we are offering value during back-to-school include:

— Holding prices on youth apparel and footwear products from last year.

— Offering market-leading everyday value pricing on essentials from top brands such as Nike, Adidas and Under Armour as well our private brands including BCG, Freely, R.O.W and Magellan Outdoors.

— Turning up the savings during Tax-Free events (in participating states) with standout promotions – like Hot Deals on the latest arrivals – available both in-store and on Academy.com.

— Rolling out the newest products from brands such as Jordan Brand, Birkenstock, Converse, Owala, HydroJug and Burlebo.

— For even more savings, customers can shop with their Academy Credit Card and receive an incremental 5% off on all purchases. New Academy Credit Card cardholders receive $15 off their first purchase after approval.

— Supportingteachers, administrators, and other school staff, with a 10% discount on their purchases from July 27 through August 31.

— myAcademy rewards members can take advantage of the lower free shipping minimum ($25), 10% off their first purchase, insider access to personalized offers, deals, and products, as well as faster online and in-app checkout, when shopping for school essentials.

— Offering multiple shop-now, pay-later options such as Klarna, Sezzle, Bread Pay, and PayPal.

— Guaranteeing the best price – every time and every day. Academy beats competitor prices by 5% so you can always know you're getting the best deal.

To learn more, visit Academy.com.

About Academy Sports + OutdoorsAcademy is a leading full-line sporting goods and outdoor recreation retailer inthe United States. Originally founded in 1938 as a family business inTexas, Academy has grown to more than 300 stores across 21 states and counting. Academy's mission is to provide “Fun for All” and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visitwww.academy.com.

Media Contact: Allan Rojas, Director, Communications, allan.rojas@academy.com

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SOURCE Academy Sports + Outdoors

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