BeauDomaine unveils a new look-and a deeper commitment to circular beauty.
This summer, Beau Domaine-the luxury French skincare brand co-created by Brad Pitt and the Perrin winemaking family-is revealing more than just a new design. It's unveiling a broader vision rooted in science, sustainability, and the soil of Provence.
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Best known for its celebrity pedigree and award-winning anti-aging formulas, the brand is taking a bold step forward with refreshed, planet-friendly packaging and a renewed emphasis onupcycling, a process that turns winemaking waste into powerful skincare ingredients.
“In nature, there is no concept of waste,”Pitt said. “Every discarded thing becomes nourishment for another.”
It's a philosophy that runs through every aspect of BeauDomaine's relaunch. The new packaging design, now in luminous white, reflects both the purity and scientific precision behind the brand's formulations. But the sustainability push goes beyond aesthetics. By lightening the weight of the bottles and jars, the brand is reducing its carbon footprint. And most notably, it's continuing to transform the byproducts of winemaking-specifically grape pomace-into bioactive ingredients that power its skincare line.
This approach positions BeauDomaine at the forefront of the beauty industry's growing interest in circular economy principles: reusing, regenerating, and repurposing what was once considered waste.
Leading that effort is Dr.Léo Lajoie, Head of Research and Development at Famille Perrin, who holds a Ph.D. in green chemistry. Stationed onsite in Provence, Lajoie is focused on studying the region's native flora for new extraction methods and upcycling potential, ensuring that each ingredient not only delivers clinical results but does so in harmony with the environment.
While the look is new, the brand's formulas remain unchanged. Each product is powered by two patented ingredients developed in collaboration with Professors NicolasLévy and Pierre-Louis Teissedre: GSM10®, a powerful antioxidant blend derived from Grenache, Syrah, and Mourvèdre grape pomace; and ProGR3®, a compound originally developed in the study of progeria that targets 11 of the 12 key biological markers of skin aging.
The brand's updated visual identity arrives at a time when American consumers are increasingly embracing ingredient-first, efficacy-drivenskincare-especially from “French pharmacy” brands that combine clean science with proven results. Beau Domaine brings that sensibility to the luxury tier, offering formulas that are both high-performance and environmentally conscious.
“At BeauDomaine, our vision is to redefine beauty by combining the best of nature and science,” says Christelle Clarac-Boutot, Brand Director. “With this new design, we're affirming our mission: to deliver an exceptional skincare experience that is timeless, high-performance, and deeply aligned with our values of excellence. It marks the brand's evolution-without ever compromising our standards or commitments.”
The move also strengthens the brand's connection to its roots. ThePerrin family has cultivated vineyards in the heart of Provence for five generations, and their expertise in terroir now extends beyond wine to wellness.
With its new identity and deepened focus onupcycling, Beau Domaine is reinforcing the message that luxury skincare can be both scientifically advanced and ecologically responsible. And sometimes, what once was waste can become something beautiful.
Beau Domaine skincare is available at us.beau-domaine.com
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SOURCE Beau Domaine
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